Brand Tone

Professional and Knowledgeable, Exciting and Engaging, Authoritative, Traditional yet Accessible

Brand Values

• •Expertise and Experience
• •Quality and Uniqueness
• •Customer Experience (for buyers)
• •Legacy and Trust (implied)
• •Finding Treasures

Best Practices

• •Emphasize Expertise and History: Consistently weave in mentions of their decades of experience, knowledge of antiques, art, and the auction process. Use language that conveys authority and deep understanding (e.g., "curated collection," "expertly appraised," "significant provenance").
• •Highlight the "Treasure Hunt": Use evocative language that speaks to discovery, rarity, and the excitement of finding unique items. Words like "uncover," "discover," "rare find," "exclusive," and "one-of-a-kind" can enhance this.
• •Balance Professionalism with Excitement: While maintaining a professional demeanor suitable for high-value items, inject a sense of occasion and energy, especially when promoting live auctions or unique estate sales. Mentioning the "lively atmosphere" or "thrill of the bid" can achieve this.
• •Be Descriptive and Factual (with a touch of allure): When describing items, provide key details (era, materials, designer, condition highlights) but also use appealing adjectives that hint at the item's beauty, history, or craftsmanship. However, ensure information is accurate to build trust, given some past customer feedback.
• •Maintain a Consistent Voice Across Platforms: Whether it's a detailed website description, a concise Instagram caption, or a Facebook event post, the core tone (professional, knowledgeable, exciting) should be recognizable. Adapt the length and style to the platform but not the fundamental voice.

Social Perception

Established Houston Institution, Source for Unique and High-End Items, Mixed Customer Service Record, Exciting but Buyer-Beware Atmosphere

Copy Examples

• •Headline: Uncover History's Treasures. Your Next Masterpiece Awaits. Body: For over 50 years, Lewis & Maese Auction Co. has been Houston's premier destination for fine art, exquisite antiques, and timeless collectibles. Explore our upcoming auction and bid on curated pieces that tell a story. Discover the extraordinary.
• •Headline: The Legacy Collection: An Estate Auction Like No Other. Body: This week, we present a remarkable collection from a distinguished Houston estate. Featuring 18th-century European furniture, signed modern art, and dazzling designer jewelry. Preview online or visit our gallery. Don't miss this opportunity to own a piece of history.
• •Headline: Beyond the Bid: Experience the Thrill of Lewis & Maese. Body: It's more than an auction; it's an event. Join us for a lively evening of competitive bidding, unique discoveries, and the chance to acquire exceptional items at remarkable values. From vintage Rolex to sprawling Persian rugs – find your treasure here.
• •Headline: Expert Eyes, Unrivaled Selection. Trust Lewis & Maese. Body: Our seasoned specialists meticulously curate each auction, bringing you authenticated antiques, important artworks, and rare decorative pieces. Whether you're a seasoned collector or a discerning new buyer, we offer transparency and expertise you can rely on. Consign with confidence; bid with assurance.
• •Headline: From Grand Estates to Your Grand Designs. Body: Lewis & Maese connects discerning buyers with unique furnishings and art from Houston's finest homes. Find that statement chandelier or the perfect period piece to elevate your space. Explore our latest catalogue – where history meets modern living.