Brand Tone

Sophisticated, Curated, and Warmly Inspiring

Brand Values

• •Quality & Craftsmanship
• •Thoughtfulness & Curation
• •Sophistication & Style
• •Cultural Appreciation & Travel Inspired
• •Creating Cherished Spaces

Best Practices

• •Develop a Brand Voice Guide: Document key tonal attributes (e.g., sophisticated, warm, artistic), preferred vocabulary (e.g., "curated," "heirloom," "thoughtful" vs. "cheap," "trendy," "basic"), and a "do's and don'ts" list for language.
• •Focus on "Show, Don't Just Tell": Instead of just saying "high quality," describe the materials, the craftsmanship, or the story behind the product to convey its value and sophistication.
• •Maintain Visual & Textual Harmony: Ensure the tone of the copy aligns with the visual aesthetic of the website and social media. If the visuals are elegant and minimalist, the copy should reflect that, avoiding overly casual or cluttered language.
• •Know Your Audience: Write for the discerning customer who appreciates quality, design, and a curated experience. Use language that resonates with their aspirations for a beautiful and thoughtfully put-together home.
• •Consistent Hashtag Strategy: Continue using relevant and on-brand hashtags (#LMarket, #ShopLMarket, #CuratedHome, #HeirloomQuality, #SophisticatedLiving, #LegumDesign, #HandmadeLuxury) across all social platforms to reinforce brand identity and reach the target audience.

Social Perception

High-end, boutique online store offering unique and stylish home decor for a discerning customer

Copy Examples

• •Website Banner: "Discover Curated Heirlooms. Thoughtfully selected pieces to bring lasting beauty and sophisticated style to your home."
• •Product Description (e.g., for a handmade pillow): "Woven with artistry and care, the [Product Name] pillow is more than an accent – it's a testament to timeless design. Each thread tells a story of meticulous craftsmanship, ready to add a touch of livable luxury and warmth to your cherished spaces. #HandmadeHome #LMarketStyle #HeirloomQuality"
• •Instagram Post: "Inspired by global artisans and designed for modern living. Our latest collection of tabletop treasures invites you to create unforgettable moments around your table. Explore the art of dining, thoughtfully curated at L Market. [Link in Bio] #LMarket #CuratedLiving #TabletopDecor #SophisticatedHome #TravelInspired"
• •Pinterest Pin Description: "Elevate your sanctuary. ✨ Discover unique, heirloom-worthy pieces that blend contemporary design with timeless craftsmanship. Bring your vision of a sophisticated and soulful home to life with L Market. #ShopLMarket #InteriorStyling #ModernDecor #HomeInspo #LegumDesign"
• •Email Subject Line: "New Arrivals: Thoughtfully Sourced, Beautifully Designed for Your Home."