Brand Tone

Passionate, Academic, and Culturally Driven.

Brand Values

• •Cultural Preservation
• •Accessibility
• •Literary Rediscovery
• •Independence
• •Community Engagement

Best Practices

• •Lead with Passion and Purpose: Every piece of copy, from a tweet to a book description, should echo the core mission. Always connect the product (the book) back to the greater purpose of cultural preservation and literary discovery.
• •Be an Educator: Use your platforms to share knowledge. Provide context about the authors, the historical period, or the literary significance of the books you publish. This reinforces the brand's academic and authoritative tone.
• •Embrace Bilingualism Authentically: Continue to provide both Welsh and English content. This is not just a feature but a reflection of the brand's value of accessibility for both native speakers and learners.
• •Center the Community: Actively solicit and feature feedback from readers, writers, and translators. Position the brand as a facilitator of a larger conversation about Welsh literature, making customers feel like participants in the mission.
• •Maintain a Humble and Earnest Voice: The brand's independence and passion-driven nature are key assets. The tone should remain grounded, direct, and sincere. Avoid overly corporate or slick marketing language, as it would conflict with the established perception of an authentic, culturally-focused enterprise.

Social Perception

Llyfrau Melin Bapur Books is perceived as a welcome and necessary addition to the Welsh publishing landscape. It is seen as a culturally significant enterprise driven by a genuine passion for literature. The media and early adopters view the brand as a champion of Welsh language and heritage, fulfilling a need that was not being met. The founder's direct engagement with cultural debates, such as the role of translation, positions the brand as a thoughtful and important voice in the Welsh literary community.

Copy Examples

• •Lost to the archives, but not to memory. T. Gwynn Jones's masterpiece, Lona, is finally back in print. Discover the novel that inspired a generation, a cornerstone of Welsh literature now available for today's reader. Open a page of history.
• •You've read it in English. Now, experience it in Welsh. H.G. Wells's The Time Machine (Y Peiriant Amser) travels to a new language. A perfect challenge for learners and a delight for fluent speakers. Journey through time, and language.
• •Some stories should never be forgotten. At Melin Bapur, we are the guardians of Welsh literature, bringing forgotten classics and hidden gems back to light. Every book you buy is a vote for our shared heritage. Join the rediscovery.
• •Huge thanks to Nation.Cymru for featuring our mission to republish Welsh classics! It M-^Rs a privilege to bring these important voices back. Which forgotten Welsh author would you love to see on your bookshelf next? Let us know! #Cymraeg #WelshLiterature
• •From the quarries to the drawing rooms, our Social & Political Fiction collection captures the soul of Welsh debate. These aren't just stories; they're the arguments, dreams, and revolutions that shaped a nation. Explore the collection.