Brand Tone

Elegant & Aspirational, Serene & Mindful, Authentic & Passionate

Brand Values

• •Quality & Craftsmanship
• •Sustainability & Eco-Consciousness
• •Wellness & Tranquility
• •Accessible Luxury
• •Purity & Safety

Best Practices

• •Use Sensory & Evocative Language: Go beyond describing a product; describe the *feeling*. Use words that appeal to the senses and paint a picture of the experience, such as 'enveloping warmth,' 'crisp citrus notes,' 'soothing aroma,' or 'velvety scent.'
• •Weave in Brand Values: Consistently mention keywords related to your core values in all copy. Phrases like 'hand-poured soy wax,' 'reusable ceramic vessel,' 'toxin-free,' and 'mindfully crafted' reinforce the brand's promise.
• •Maintain the Serene Tone: Whether writing a product description, a social media caption, or a customer service email, the tone should always be calm, elegant, and positive. Avoid overly aggressive sales language, slang, or negativity.
• •Focus on the 'Why' (The Transformation): Don't just sell a candle; sell a 'peaceful evening,' a 'moment of calm,' or an 'elegant atmosphere.' Frame the product as a tool for the customer to enhance their well-being and lifestyle.
• •Tell a Story: Share the narrative behind the brand —the passion for craftsmanship, the choice of natural ingredients, or the inspiration for a new scent. Storytelling creates an emotional connection and makes the brand more memorable and authentic.

Social Perception

A Premium Gifting Brand, Aesthetic & High-Quality, Effective & Evocative, A Trustworthy Indian Brand

Copy Examples

• •Sink into stillness. Our new Serene Lavender candle is hand-poured with 100% pure soy wax to fill your space with a calming embrace. Let the gentle notes of lavender fields quiet your mind and soothe your soul. Your evening sanctuary awaits. #Llum #HandcraftedSerenity #SoyCandles #EveningRitual
• •Artisanal Fragrance. Mindful Living. Discover the Llum experience.
• •An exotic journey in every breath. Our Royal Oud reed diffuser captures the rich, mysterious aroma of ancient forests, creating an atmosphere of profound harmony and tranquility. Housed in a stunning handcrafted ceramic vessel, it's more than a fragrance —it's a statement of elegance. Perfect for creating a warm, inviting ambiance in your living room or study.
• •Your weekly invitation to unwind | Inside: New scents from Llum
• •Is your home your sanctuary? At Llum, we believe it should be. We lovingly handcraft pure soy candles and elegant diffusers to bring tranquility and luxury into your everyday. Free from toxins, full of peace. Tap 'Shop Now' to discover your signature scent and transform your space.