Brand Tone

Passionate, Authentic, Artistic

Brand Values

• •Artisanal Craftsmanship
• •Connection to Nature
• •Individuality and Uniqueness
• •Family and Passion

Best Practices

• •Always Tell the Story: Lead with the human element. Use phrases like 'From our family to yours,' 'Crafted in our studio,' and 'The inspiration behind this piece...' to reinforce the authentic, small-business feel.
• •Use Sensory and Natural Language: Connect every product back to its origin. Use descriptive words like 'ocean-kissed,' 'sun-drenched,' 'botanical,' 'delicate bloom,' and 'preserved wonder' to evoke the beauty of nature.
• •Emphasize 'Unique' and 'Handcrafted': Remind the customer that they are buying art, not just a product. Use terms like 'one-of-a-kind,' 'wearable sculpture,' 'artisan-made,' and 'no two are exactly alike' to highlight the value of craftsmanship.
• •Write with Passion and Confidence: The voice should be that of the artist—proud, inspired, and deeply connected to their work. Share the joy of the creative process and the meaningfulness of the designs.
• •Balance Whimsy with Elegance: The brand caters to both playful (mermaids, crabs) and sophisticated (orchids, pearls) tastes. Adjust the copy accordingly. Use storytelling and imaginative language for sea-themed pieces, and more refined, elegant prose for the floral and minimalist designs.

Social Perception

Overwhelmingly positive, with high customer satisfaction regarding product quality, craftsmanship, and excellent customer service, leading to a strong, reliable reputation within its niche.

Copy Examples

• •Glide through your day with the quiet grace of the ocean. Our new Manta Ray necklace, hand-carved and cast in sterling silver, captures the soul of the sea. Each piece is a wearable sculpture, created from our family's passion for nature. Wear a story. #HandmadeJewelry #OceanArt #LluchArtDesigns
• •Where Nature Becomes Art. Discover unique jewelry, handcrafted from real orchids, seashells, and sterling silver. Find your one-of-a-kind treasure.
• •Beauty in full bloom, forever. We've preserved a genuine mini Cattleya orchid in crystal-clear resin, capturing its delicate elegance for you to wear. These earrings aren't just accessories; they are a piece of nature's art, handcrafted with passion in our studio. A sophisticated statement of timeless style.
• •Have a story you want to tell? A memory you want to hold? Our passion is bringing your vision to life. From a shell found on a special beach to an idea inspired by nature, our lead artist Joel can create a custom piece of jewelry that is uniquely yours. Let's create a treasure together. Click here to begin your custom design journey.
• •For those who belong to the sea. 🌊 Our family crafts jewelry inspired by the ocean's deepest wonders, from intricate crabs to mythical mermaids. Each piece is handmade in our studio. Find the design that speaks to your soul. Shop now for free shipping on select orders.