Brand Tone

Professional and Informative, Caring and Empathetic, Accessible and Convenient, Modern and Forward-looking

Brand Values

• •Health and Well-being
• •Customer Focus/Personalized Care
• •Accessibility and Convenience
• •Expertise and Reliability
• •Digital Innovation

Best Practices

• •Prioritize 'You' over 'We': Focus on the customer's needs, benefits, and perspective.
• •Maintain a Helpful and Empathetic Voice: Even in promotional material, ensure the underlying tone is one of care and understanding.
• •Be Clear, Concise, and Accessible: Avoid overly technical jargon. Health information should be easy to understand for everyone. Use straightforward language.
• •Ensure Professionalism and Accuracy: As a healthcare provider, all information shared must be accurate, evidence-based (where applicable), and presented professionally.
• •Highlight Convenience and Modernity: Consistently weave in the benefits of BENU's digital offerings and the ease of accessing their services, reinforcing their commitment to being a modern, accessible pharmacy.

Social Perception

Generally Positive for Service and Accessibility, Seen as a Large, Evolving Chain, Online Order Fulfillment Scrutiny, Trustworthy Health Advisor (Aspirational/In-Progress)

Copy Examples

• •Your Health, Our Priority. Expert advice and care, always nearby or online. BENU - Uniquely You. At BENU, we understand that everyone's health journey is unique. That's why we offer personalized advice, a wide range of health and wellness products, and convenient services like online ordering and prescription reservations. Visit your local BENU pharmacy or explore benu.be today.
• •More than just medication. We're your partners in well-being. Have a health question? Our BENU pharmacists are here to listen and provide the guidance you need. #BENUCares #YourHealthPartner #ExpertAdvice
• •Busy schedule? Get your health essentials delivered to your door. From vitamins to skincare, shop online at benu.be. Fast, reliable, and just a click away. Plus, free delivery from €45!
• •Navigating seasonal allergies can be challenging. At BENU, we believe in empowering you with the right information and solutions. Let's explore practical tips to help you breathe easier this spring.
• •Managing your prescriptions just got simpler. With BENU's new online reservation service, you can easily order your medication ahead of time for quick collection at your preferred pharmacy. Experience the ease of BENU digital. #HealthMadeEasy #BENUDigital