Brand Tone

sophisticated, classic, and trustworthy

Brand Values

• •Quality Craftsmanship
• •Timeless Design
• •Heritage
• •Accessibility/Value
• •Customer Satisfaction
• •Durability & Functionality

Best Practices

• •Emphasize Heritage and Craftsmanship: Consistently weave in the brand's story, the founders' vision, and the dedication to traditional leatherworking techniques alongside modern design.
• •Use Elegant and Refined Language: Opt for descriptive adjectives that evoke quality and timelessness (e.g., "superior," "meticulous," "enduring," "sophisticated") while remaining clear and accessible.
• •Highlight Quality and Durability: Focus on the tangible benefits of the products, such as genuine leather, robust hardware, and designs built to last, reinforcing the value proposition.
• •Maintain Visual Consistency: Ensure that the tone of the copy is reflected in the accompanying imagery – clean, high-quality product photography that showcases the elegance and detail of the items.
• •Be Authentic and Trustworthy: Avoid hyperbole. Let the quality of the products and the brand's history speak for themselves. Focus on clear, honest communication about materials, features, and the brand's commitment to customer satisfaction.

Social Perception

high-quality, stylish, and durable leather handbags at a reasonable price point.

Copy Examples

• •Headline: Lloyd Baker London: Enduring Style, Crafted for a Lifetime. Body: Since 1991, we've dedicated ourselves to the art of leather craftsmanship. Discover handbags that blend timeless design with the quality you deserve. Explore the collection.
• •Headline: The Essence of British Design. The Promise of Quality. Body: Each Lloyd Baker London piece is a testament to our heritage – a commitment to superior materials and meticulous attention to detail. Find your timeless companion today.
• •Headline: More Than a Handbag. A Legacy of Craftsmanship. Body: From our family-run beginnings to a globally recognized name, Lloyd Baker London stands for handcrafted excellence. Invest in a piece that tells a story of quality and timeless elegance.
• •Headline: Sophistication You Can Trust. Value You'll Appreciate. Body: Experience the luxurious feel of genuine leather and the confidence of enduring style. Lloyd Baker London offers premium quality that’s designed to be cherished, day after day.
• •Headline: Designed for Your Life. Crafted to Last. Body: Our handbags are more than just beautiful; they are thoughtfully designed for modern living. With spacious interiors and durable construction, a Lloyd Baker London bag is your perfect partner for every occasion.