Brand Tone

Enthusiastic, knowledgeable, trustworthy. Approachable and slightly informal, reflecting youth and passion but still professional.

Brand Values

• •Quality Products
• •Innovation & Continuous Improvement
• •Hard Work & Risk-Taking
• •Affordability & Service
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives describing your brand's personality (e.g., Passionate, Authentic, Trendy, Supportive, Confident) and provide 'do's and don'ts' for language and style.
• •Be Consistent Across All Channels: Ensure the tone used on the website, in emails, on any potential social media, and in customer service interactions is harmonious.
• •Emphasize Authenticity: Highlight the '6+ years experience in the sneaker & fashion industry' to build trust and credibility.
• •Showcase Passion: Reflect the 'team of young, passionate and visionary people' in all communications.
• •Address Brand Confusion: Actively manage search results to differentiate from stock imagery of footballer Hugo Lloris.

Social Perception

A trendy and reliable online marketplace for authentic sneakers, known for excellent customer service and a wide selection of popular brands.

Copy Examples

• •We're a team of young, passionate, and visionary people dedicated to bringing you the best sneakers!
• •With 6+ years in the sneaker & fashion industry, we know what it takes to deliver the perfect pair.
• •Looking for the freshest Yeezys? You've come to the right place! We've got the perfect combination of best products that are tailored to meet your needs.
• •We aim to provide all our customers with unbeatable service and affordable prices. Your satisfaction matters a lot!
• •Through our relentless pursuit of innovation, we've become your go-to source for the most sought-after sneakers.