Brand Tone

Luxurious & Exclusive, Sophisticated & Elegant, Personal & Intimate, Authoritative & Expert, Heritage-Driven

Brand Values

• •Exceptional Craftsmanship
• •Exclusivity & Rarity
• •Intimate Client Experience & Personalized Service
• •Quality & Transparency
• •Ethical Sourcing
• •Legacy & Trust
• •Innovation & Evolution

Best Practices

• •Develop Comprehensive Brand Voice Guidelines: Clearly document the desired tone (luxurious, personal, authoritative), key messaging points, approved vocabulary, and "words to avoid." Share this with anyone creating content.
• •Prioritize "Exclusivity" and "Craftsmanship": Ensure these core values are woven into narratives, descriptions, and calls to action. Use evocative language that highlights the rarity of the gems and the skill of the artisans.
• •Emphasize the "Personal Journey": Even when discussing high-value items, focus on the bespoke experience and the emotional connection. Use phrases that suggest collaboration and understanding of individual client needs.
• •Maintain an Elevated and Sophisticated Lexicon: Avoid overly casual language, slang, or overly aggressive sales tactics. The language should mirror the quality and price point of the products.
• •Show, Don't Just Tell, with Authority: Instead of merely stating "high quality," describe the specific attributes of the diamonds (e.g., "D Flawless," "Fancy Vivid Yellow") or the intricate details of the craftsmanship to demonstrate expertise.

Social Perception

High-End Luxury Brand, Associated with Significant Life Moments, Influential & Fashion-Forward, Impacted by "Tinder Swindler" Controversy, Historical Scrutiny

Copy Examples

• •Headline: Leviev: Where Exclusivity Meets Eternity. Body: Discover a world of unparalleled brilliance. At Leviev, we meticulously source the earth's rarest diamonds, transforming them into bespoke masterpieces that narrate your unique story. Experience the intimacy of true luxury.
• •Headline: The Art of Leviev: A Legacy Forged in Diamond. Body: For generations, Leviev has stood as a beacon of exceptional craftsmanship and diamond expertise. Allow our artisans to guide you in creating a timeless symbol of your most cherished moments, crafted with passion and unparalleled skill.
• •Headline: Beyond Rarity: The Personal Touch of Leviev. Body: At Leviev, we believe the world's most extraordinary diamonds deserve an equally extraordinary experience. Our dedicated experts offer an intimate, bespoke journey, ensuring your vision is brought to life with precision and a deep understanding of your desires.
• •Headline: From Our Mines to Your Masterpiece: The Leviev Promise. Body: Experience the exceptional value and transparency of Leviev's vertically integrated approach. We oversee every step of your diamond's journey, ensuring unmatched quality and a connection to its origin, culminating in a piece that is uniquely yours.
• •Headline: Celebrate Your Legacy with Leviev. Body: More than just jewelry, a Leviev diamond is an heirloom in the making. Indulge in the ultimate expression of love and achievement with a bespoke creation that reflects your unique essence and will be treasured for generations.