Brand Tone

Artisanal & Crafted, Luxurious & Elegant, Comfort-focused, Personal & Passionate, Ethically Minded & Empowering, Globally-Inspired & Bohemian

Brand Values

• •Craftsmanship & Quality
• •Ethical Partnerships & Female Empowerment
• •Comfort & Style
• •Authenticity & Transparency
• •Customer Connection
• •Slow Fashion

Best Practices

• •Emphasize Craftsmanship & Materials: Always highlight the hand-made details, the quality of materials (suede, leather, shearling, hand-beading), and the artisan aspect. Use descriptive words that evoke texture and quality.
• •Tell the Story: Weave in elements of the brand's origin – Alana's inspiration, the partnership with Indian artisans, and the commitment to female-founded factories. This adds depth and authenticity.
• •Focus on "Luxurious Coziness": Balance the elegance and beauty of the designs with the promise of comfort. Use language that appeals to both the desire for style and the need for ease.
• •Maintain a Warm and Personal Voice: Reflect the founder's passion and the personal touch of a small business. Address the customer in a friendly, inviting manner. Consider using "we" to foster a sense of community and shared values.
• •Use Evocative and Sensory Language: Describe how the products look *and* feel. Words like "divine," "intricately embellished," "plush," "soft," "shimmering" can create a more vivid and appealing picture for the customer.

Social Perception

High-Quality & Unique, Comfortable Luxury, Ethically Conscious Choice, Compliment-Worthy, Good Customer Service, Aspirational yet Attainable

Copy Examples

• •Headline: Step into Handcrafted Bliss. Body: Discover Llani. Each pair of our slippers and slides is a testament to the art of Indian craftsmanship, delicately embellished by hand for a touch of everyday luxury and unparalleled comfort. Walk softly, live beautifully.
• •Headline: Where Comfort Meets Couture. Body: Tired of choosing between style and comfort? With Llani, you don't have to. Our globally-inspired footwear, made with the finest leathers and suedes, offers luxurious coziness you'll want to live in, from your morning coffee to an evening out.
• •Headline: The Soul of India, Woven into Every Stitch. Body: Llani is more than just shoes; it's a partnership with talented female artisans in India. Feel the dedication and heritage in every hand-placed bead and intricate detail. Support craftsmanship, empower women, and adorn your feet with stories.
• •Headline: Your Everyday Escape. Body: Imagine footwear so comfortable and beautiful, it feels like a gentle hug for your feet. Llani’s plush shearling-lined moccasins and elegantly embroidered slides are designed to take the edge off your day, wherever it takes you.
• •Headline: Small Batches, Big Heart. Body: At Llani, we believe in the beauty of slow fashion. Our accessories and apparel are thoughtfully designed and produced in small quantities by family-owned factories in India. Experience the difference of pieces made with passion and purpose.