Brand Tone

Luxurious & Elegant, Personal & Passionate, Creative & Unique, Warm & Considerate, Inspirational & Empowering

Brand Values

• •Quality & Excellence
• •Attention to Detail
• •Customer Satisfaction
• •Sustainability & Seasonality
• •Creativity & Individuality
• •Passion
• •Community & Connection

Best Practices

• •Embrace "Luxury with Heart": Always balance sophisticated, elegant language with warmth and genuine passion. Avoid being overly formal or cold. Use evocative words that speak to quality, craftsmanship, and emotion.
• •Tell the Story: Weave in elements of Raysa Farah's journey, her passion for flowers, and the brand's commitment to detail and quality. This personal narrative adds authenticity and distinguishes the brand.
• •Highlight Exclusivity and Artistry: Use descriptive language that emphasizes the unique, "Instagrammable," and bespoke nature of the arrangements and products. Words like "curated," "handcrafted," "bespoke," and "artistic" will resonate.
• •Maintain an Inspirational and Aspirational Voice: Reflect the brand's features in high-end publications and the founder's empowering journey. The copy should make customers feel they are investing in something truly special and of high value.
• •Focus on the Experience and Emotion: Beyond the physical product, emphasize the joy, elegance, and cherished moments that LK VERDANT flowers and fragrances bring. Use language that connects with feelings of love, celebration, comfort, and indulgence.

Social Perception

High-End & Aspirational, Trusted & Reputable, Artistic & Stylish, Personal & Relatable, Caring & Community-Oriented

Copy Examples

• •Headline: Experience Floral Artistry. Unveil True Elegance with LK VERDANT. Body: At LK VERDANT, we don't just arrange flowers; we craft emotions. Each bespoke bouquet is a testament to luxury, passion, and meticulous attention to detail, designed to transform your moments into cherished memories. Discover the Verdant difference. Call to Action: Explore Our Collections.
• •Headline: More Than Flowers. It's a Statement. Body: From breathtaking wedding centerpieces featured in Vogue to intimate tokens of affection, LK VERDANT delivers unparalleled floral luxury. Our founder, Raysa Farah, infuses her passion and artistry into every creation, ensuring your message is conveyed with elegance and heart. Call to Action: Enquire About Bespoke Designs.
• •Headline: The Scent of Luxury, Delivered to Your Doorstep. Body: Indulge your senses with LK VERDANT's exquisite home fragrances or surprise someone special with our innovative FlowerFix letterbox blooms. Experience the same commitment to quality and elegance that defines our renowned floral arrangements, now perfectly packaged for effortless joy. Call to Action: Shop Home Fragrance & FlowerFix.
• •Headline: Where Passion Blooms: The LK VERDANT Story. Body: Founded on a childhood dream and nurtured with dedication, LK VERDANT is a celebration of nature's beauty and heartfelt craftsmanship. Join our community of discerning clients who appreciate the art of fine floristry and the personal touch that makes every LK VERDANT experience unforgettable. Call to Action: Read Our Story.
• •Instagram Post Copy: Image: A stunning, unique LK VERDANT floral arrangement. Text: "Crafting moments that last a lifetime. ✨ At LK VERDANT, every petal tells a story of luxury, passion, and bespoke beauty. What story will your flowers tell today? #LKVerdant #LuxuryFlorist #FloralDesign #PassionForFlowers #BespokeBlooms #AttentionToDetail"