Brand Tone

Friendly, personal, playful, relatable, and approachable.

Brand Values

• •Self-Expression and Individuality
• •Confidence
• •Community
• •Playfulness and Fun

Best Practices

• •Use "You" and "We": Always write in a conversational style that speaks directly to the customer. Using "you" makes the customer feel seen, while "we" reinforces the personal, small-business identity.
• •Emphasize Feeling Over Features: Instead of just saying a shirt is "100% cotton," describe how it *feels* to wear it— "ultra-soft," "cozy," "lightweight." Connect the clothing to the confidence and comfort it provides.
• •Inject Personality into Every Snippet: From email subject lines to product names and descriptions, maintain the playful, slightly sassy, and empowering voice. Avoid generic, corporate language at all costs.
• •Tell the Story of the Design: For graphic tees, briefly explain the inspiration. Was it a funny moment? A customer request? This adds a layer of authenticity and connection that larger brands can't replicate.
• •Foster and Feature the Community: Actively encourage user-generated content (e.g., "Show us how you style your LKM tee! #LKMBoutiqueStyle"). Feature customer photos in social media posts and emails, making them part of the brand's story and reinforcing the value of community.

Social Perception

A niche, community-focused small business that appeals to customers who appreciate custom designs, witty apparel, and an exclusive, direct relationship, preferring a small-shop feel over corporate retail.

Copy Examples

• •Speak your mind without saying a word. 😉 Our new 'Sarcastic Sunshine' tee is for anyone who's a little bit sweet and a little bit sassy. Made with ultra-soft cotton so you can be comfy while you're being clever. Tap to shop and let your shirt do the talking!
• •Because you deserve it ✨ A surprise treat is inside...
• •This isn't just a hoodie; it's your new go-to for days when you need a boost. The 'Do It For You' design is a reminder to put yourself first. With its cozy fleece lining and relaxed fit, it feels like a warm hug. Wear it and remember who you're dressing for: you.
• •Have an idea? Let's make it wearable! From inside jokes to team logos, we create custom tees that tell your story. Click here to start designing!
• •Welcome to the LKM Boutique VIPs! ✨ We're so happy you're here! This is your spot for first looks, exclusive deals, and a whole lot of fun. Get ready to help us choose new designs and share your amazing style. Say hi below and let us know what you're excited to see!