Brand Tone

aspirational, elegant, and appreciative. It seeks to be: Sophisticated & Refined, Passionate & Sincere, Accessible & Inclusive (within luxury), Confident & Assured

Brand Values

• •Quality Craftsmanship
• •Timeless Design
• •Affordable Luxury
• •Customer Appreciation
• •Ethical Considerations
• •Passion for Design

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., elegant, passionate, confident), key messaging points, preferred vocabulary (and words to avoid), and provides examples. This ensures everyone writing for the brand is aligned.
• •Prioritize "Affordable Luxury" and "Timelessness": Consistently weave in language that reinforces these core concepts. Use words like "cherished," "enduring," "classic," "investment piece," alongside "accessible," "smart luxury," without overusing jargon.
• •Focus on Sensory Details and Craftsmanship: Describe the feel of the leather, the meticulous stitching, the thoughtful design elements. This elevates the perception of quality and justifies the luxury positioning. Connect this to the "passion" behind the brand.
• •Maintain Elegance in All Communications: Whether it's a product description, a social media reply, or an email, the language should remain polished, grammatically correct, and sophisticated. Avoid overly casual slang or abruptness, even on more informal platforms like TikTok, by ensuring the core message of quality and style shines through.
• •Tell the Story: Infuse copy with elements of the brand's London inspiration, the passion for design, and the commitment to quality. This creates an emotional connection and differentiates the brand beyond just the product, making the "luxury" aspect feel more authentic and earned.

Social Perception

Positive among Customers, Emerging Luxury Contender, Visually Appealing, Trustworthy (for direct purchasers)

Copy Examples

• •Product Description (Website/Instagram): "Experience the epitome of London elegance with our Mayfair Crossbody. Crafted from the finest ethically sourced leather, its timeless silhouette and meticulous detailing offer a touch of everyday luxury. Designed not just to be seen, but to be cherished for years to come. #LKLewisLondon #TimelessElegance #AffordableLuxury"
• •Email Subject Line (Promotion): "Discover Your Forever Piece: An Exclusive Offer from LK Lewis London"
• •Social Media Post (Brand Story): "From a sketch inspired by the vibrant streets of London to a piece you'll carry with confidence – every LK Lewis bag is a journey of passion and precision. We believe in luxury that lasts, in style that speaks, and in quality you can feel. What does timeless style mean to you? #OurStory #CraftedWithCare #LKLewisValues"
• •TikTok/Reel Caption (Showcasing Versatility): "Office chic to evening glam ✨ The Signature Tote transitions as seamlessly as you do. Quality leather, timeless design, made for your life. #LKLewis #VersatileStyle #LuxuryLeather #WorkToWeekend"
• •Facebook Ad Copy (Targeting new customers): "Seeking a handbag that blends exquisite craftsmanship with attainable luxury? LK Lewis London offers timeless designs, ethically sourced leathers, and the promise of a piece you'll adore. Explore the collection and find your new signature. Shop now."