Brand Tone

approachable, confident, and fashion-conscious

Brand Values

• •Quality
• •Style & Fashion
• •Customer Satisfaction
• •Value for Money
• •Personalization/Customization

Best Practices

• •Stay Confident, Not Arrogant: Emphasize being a "favourite" and highlight quality, but maintain an approachable and helpful tone.
• •Focus on Quality and Craftsmanship: Use descriptive language that conveys the premium nature of the leather and the construction of the jackets.
• •Be Fashion-Forward and Inspirational: Share styling tips, highlight new trends, and showcase how leather jackets can elevate an outfit.
• •Incorporate Social Proof: Leverage positive customer reviews and testimonials to build trust and reinforce value.
• •Maintain a Friendly and Engaging Voice: Especially on social media, interact with customers in a conversational and approachable manner. Respond to queries and comments promptly and positively.

Social Perception

The public generally perceives Leather Jacket Shop as a legitimate source for good quality leather jackets at reasonable prices. There's an understanding that delivery might take time, but the product quality often makes the wait worthwhile for many. They are seen as a notable online retailer for leather jackets in Australia.

Copy Examples

• •Unleash Your Inner Rebel. Our genuine leather jackets are crafted for timeless style and enduring quality. Find your perfect fit today.
• •Don't just follow trends, set them. Discover the latest collection of leather jackets at Australia's favourite online store. #LeatherJacketShop
• •Quality leather that speaks for itself. Experience the difference with our meticulously crafted jackets. Shop now and enjoy free AU & NZ shipping!
• •From classic bikers to chic bombers, find your signature leather look. Our customers love the style and the price. See what they're saying! [Link to reviews]
• •More than just a jacket, it's a statement. Get inspired with our new arrivals and styling tips on the blog. #StyleGuide #LeatherFashion