Brand Tone

Friendly and Approachable, Knowledgeable and Passionate, Value-Oriented, Community-Focused, Trustworthy and Honest

Brand Values

• •Customer First: Prioritizing customer needs and satisfaction.
• •Quality at Affordable Prices: Offering good value for money.
• •Passion for Angling: Genuine enthusiasm and deep knowledge of the sport.
• •Honesty and Approachability: Building trust through transparent and friendly interactions.
• •Family Business Ethos: Implying a personal touch, care, and long-term commitment.
• •Supporting the Angling Community: Providing resources, products, and fostering a sense of connection among anglers.

Best Practices

• •Speak Like an Angler (to Anglers): Use terminology and references that resonate with the fishing community. Keep it authentic and avoid overly corporate jargon. The tone should feel like one experienced angler talking to another.
• •Emphasize Value and Honesty: Consistently highlight the balance of quality and affordability. Be transparent in product descriptions and avoid over-promising. Phrases like "honest advice," "fair price," and "built to last" reinforce this.
• •Maintain a Friendly and Approachable Voice: Use contractions (e.g., "we're," "it's"), ask questions to encourage engagement (on social media), and ensure customer service language is welcoming and helpful, not robotic.
• •Show, Don't Just Tell, Your Passion: Infuse copy with genuine enthusiasm for fishing. Share tips, celebrate catches (customer's or general), and discuss conditions. This reinforces that the business is run by people who love the sport.
• •Prioritize Helpfulness and Expertise: Frame communications around helping customers make informed decisions. Offer advice freely, explain product benefits clearly, and position LJ Outdoors as a knowledgeable resource, not just a seller of goods. Ensure the "family-run" aspect subtly conveys a sense of care and personal investment in customer satisfaction.

Social Perception

A reliable, local (for those in Lincolnshire) or specialist online store for fishing tackle, particularly carp gear. Run by genuine anglers who understand the products they sell. A good source for both established brands and their own potentially more budget-friendly "LJ Outdoors" branded items. Friendly and helpful in terms of customer service. A "no-frills," practical choice for anglers who prioritize good gear and advice without excessive marketing hype. A smaller, perhaps more personal alternative to larger, more impersonal retailers.

Copy Examples

• •Reel in a big one without breaking the bank! 🎣 Our new [Product Name] has just landed, offering top-notch performance at an LJ Outdoors price. Perfect for your next session on the bank. Come on down or check it out online – happy to chat through the specs if you need a hand choosing! #LJOoutdoors #CarpGear #AnglingLife #ValueFishing
• •There's nothing quite like a quiet morning on the bank, waiting for that bite. ✨ Our [Product Name Used in Photo] is designed to make these moments even better – reliable, durable, and won't let you down. What are you hoping to catch this weekend? #FishingLife #CarpAnglingUK #LJOutdoors #PeacefulAngler #QualityTackle
• •Your Friendly Local Tackle Shop, Online. LJ Outdoors: Run by Anglers, for Anglers. Quality Gear. Honest Prices. Expert Advice.
• •Hey [Customer Name], gearing up for your next fishing trip? We've got some cracking deals on bait and terminal tackle this week! As fellow anglers, we only stock what we'd use ourselves. Pop over to the site and get sorted. Tight lines! - The LJ Outdoors Family.
• •The LJ Outdoors [Product Name] – designed with the practical angler in mind. We know what you need from your gear: reliability, performance, and a fair price. Developed from our own experiences on the bank, this [product type] offers exceptional value and is built to handle the demands of UK carp fishing. Got questions? Just give us a shout, we're always happy to help!