Tono de Marca

warm, aspirational, and community-focused

Valores de Marca

• •Quality & Craftsmanship
• •Natural and Safe
• •Creating Ambiance
• •Community Engagement

Mejores Prácticas

• •Always Emphasize "Handmade": This is a core differentiator. Use terms like "hand-poured," "handcrafted," and "made with love" to reinforce the personal, artisanal quality of the products.
• •Focus on the "Why," Not Just the "What": Instead of just describing the scent, describe the feeling or experience it creates (e.g., "our energizing citrus blend to kickstart your morning" instead of "a lemon-scented candle").
• •Maintain a Warm and Inclusive Tone: Address the customer directly using "you" and "your." Use welcoming language that fosters a sense of community, like asking questions in social media captions to encourage engagement.
• •Highlight Natural and Safe Ingredients: Consistently mention the use of "100% natural soy wax" and "high-quality, phthalate-free oils." This builds trust and appeals to health-conscious consumers.
• •Use Aspirational and Sensory Language: Employ descriptive words that appeal to the senses and help customers imagine the products in their own homes. Use words like "luxurious," "serene," "cozy," "indulgent," and "tranquil" to elevate the brand perception.

Percepción Social

The public perception of LJC Candle Co is overwhelmingly positive. Customers frequently praise the quality of the products and the strength and appeal of the scents. The brand is perceived as a high-quality, trustworthy local business that provides a touch of everyday luxury. Its presence on stockist websites further solidifies its image as a premium, giftable brand.

Ejemplos de Copy

• •Redefine your workspace. Our [Scent Name] candle is hand-poured with natural soy wax to create a calming focus for your busiest days. What’s your go-to scent for productivity? #LJCCandleCo #HomeOfficeVibes #HandmadeInBrisbane
• •The Perfect Gift, Handcrafted with Love. From our home to yours, LJC Candle Co offers luxurious, hand-poured soy candles and diffusers made with only the finest ingredients. Safe for the whole family. Find their new favorite scent today. #SupportLocal #NaturalLiving #LJCCandles
• •Unwind | French Lavender & Ylang Ylang Soy Candle. Drift into tranquility. Our Unwind candle is a serene blend of calming French Lavender and soothing Ylang Ylang, designed to melt away stress and fill your space with peace. Each candle is hand-poured in Brisbane using 100% natural soy wax, ensuring a clean, long-lasting burn. Light it, breathe deeply, and give yourself permission to relax.
• •A little something to make your weekend cozy… Hi [Customer Name], as the week winds down, it’s time to create your sanctuary. Imagine curling up with a good book, a warm drink, and the gentle flicker of a luxurious candle. At LJC Candle Co, we pour our hearts into creating scents that turn moments into memories. Explore our collection of handmade soy candles and find your perfect weekend companion.
• •From our hands... to your home. The magic behind every LJC candle. ✨ We pour every single one by hand with love, care, and 100% natural soy wax. It's more than a candle, it's a piece of our passion. #HandmadeWithLove #CandleMaking #BehindTheScenes #LJCCandleCo