Brand Tone

Elegant & Sophisticated, Aspirational, Passionate (especially regarding inclusivity), Feminine & Empowering

Brand Values

• •Inclusivity (Size Diversity)
• •Luxury & Quality Craftsmanship
• •Timeless Elegance
• •Empowerment
• •Exclusivity & Originality
• •Sustainability & Ethical Practices

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Elegant, Aspirational, Passionate, Empowering, Feminine) and values (Inclusivity, Luxury Craftsmanship, Timeless Elegance, Empowerment, Exclusivity, Sustainability). Provide do's and don'ts for language and style.
• •Emphasize "Handmade in Italy": Consistently weave this into product descriptions and brand storytelling to reinforce luxury and quality.
• •Champion Inclusivity Subtly and Directly: While the "Luisa Bacchini" branding is more focused on elegance, don't lose the powerful message of size inclusivity from the LJB Footwear foundation. Feature it in "About Us" sections, and ensure marketing materials reflect a welcoming attitude to all women. Mention extended sizing where applicable.
• •Use Evocative and Sensory Language: Describe the feel of the materials, the look of the designs, and the emotions they evoke (e.g., "whisper-soft satin," "delicate hand-applied crystals," "walk with confidence"). This aligns with the luxury and aspirational aspects.
• •Maintain Visual-Copy Cohesion: Ensure that the tone of the copy always matches the sophisticated and elegant imagery used on the website and social media. The words should enhance the visual story of luxury and special moments.

Social Perception

The brand likely aims to be perceived as a high-end, niche provider of luxury footwear, particularly for special occasions. The emphasis on Italian craftsmanship should lend it an air of quality and prestige. The commitment to size inclusivity is a strong potential differentiator and could foster a loyal community among women who struggle to find luxury shoes in extended sizes.

Copy Examples

• •Step into Your Story. Exquisite Italian bridal and evening shoes, handcrafted for your unforgettable moments.
• •Beauty, crafted in Italy. Grace, designed for all. ✨ Our luxurious [Shoe Name] heel, now available in sizes [Size Range], because every woman deserves to walk with confidence. #LuisaBacchini #HandmadeInItaly #LuxuryForAll #ElegantFootwear
• •At Luisa Bacchini (from the heart of LJB Footwear), we believe elegance knows no size. Driven by a passion for exquisite Italian craftsmanship and a commitment to inclusivity, we meticulously design luxury footwear that empowers every woman to step boldly and beautifully.
• •The 'Seraphina' pump: an ode to timeless romance. Whisper-soft Italian satin envelops your foot, while delicate hand-applied crystals catch the light with every graceful step. More than a shoe, it's the beginning of your next enchanting chapter. Handmade with passion in Italy.
• •Discover the Perfect Fit for Your Fairytale | Luisa Bacchini Exclusive Collection