Brand Tone

youthful, trendy, and approachable

Brand Values

• •Uniqueness/Individuality
• •Sustainability/Second-hand
• •Style/Trend-consciousness
• •Quality
• •Local Presence/Community

Best Practices

• •Use Emojis and Informal Language: Incorporate relevant emojis and a conversational, friendly tone (e.g., "obsessed," "cool," "vibes") to connect with a younger audience, similar to their TikTok communication.
• •Highlight Uniqueness and Scarcity: Emphasize the one-of-a-kind nature of vintage items ("unique treasures," "one-of-a-kind pieces") to create a sense of exclusivity and urgency.
• •Emphasize Sustainability Subtly: Weave in the eco-friendly aspect of choosing vintage ("SustainableStyle," "conscious fashion") without being preachy.
• •Engage with Questions and CTAs: Encourage interaction by asking questions ("What will you find?") and using clear calls to action ("Shop our latest drops!", "Visit us!").
• •Show, Don't Just Tell (Visually and Textually): Mirror their social media approach by using descriptive language that helps customers visualize the items and their style, even in text-based copy. Refer to specific styles or eras when relevant.

Social Perception

The brand is perceived as a go-to place for unique vintage finds in Turin, particularly for a younger, fashion-aware demographic. Their social media engagement, especially on TikTok, shows a community that appreciates vintage style, unique pieces, and the thrill of thrifting. They are seen as a "cool" vintage store. The upcycling initiative is also likely perceived positively, aligning with growing environmental consciousness.

Copy Examples

• •Your next obsession is waiting. ✨ Dig into unique vintage treasures at lizzyvintage.com and our Turin stores! #LizzyVintageFinds #VintageFashion
• •Old school cool, new school style. 🔥 Rock one-of-a-kind pieces that tell a story. Shop our latest vintage drops! #RetroVibes #SustainableStyle
• •Turin's best kept secret? 😉 (Not anymore!) Discover curated vintage and unique upcycled pieces at Lizzy Vintage. Visit us or shop online! #VintageTurin #UpcycledFashion
• •Don't just wear clothes, wear a statement. индивидуальность Our vintage collection is packed with personality. What will you find? #BeUnique #LizzyVintage
• •New arrivals daily! 🛍️ From iconic 90s streetwear to timeless denim, your vintage dream piece is just a click (or a visit) away. Via San Quintino 4 bis & Via Mazzini 17, Turin. #VintageClothing #SecondhandStyle