Brand Tone

Sophisticated, Personal, and Modern

Brand Values

• •Timelessness & Longevity
• •Craftsmanship & Quality
• •Personal Expression & Individuality
• •Modern Elegance
• •Intrinsic Value & Sentiment

Best Practices

• •Emphasize 'Timeless' and 'Modern' in Harmony: Consistently use language that bridges classic appeal with contemporary design. Words like 'heirloom,' 'legacy,' 'forever' can be paired with 'architectural,' 'clean lines,' 'contemporary.'
• •Focus on Personal Connection and Storytelling: Frame jewelry not just as an accessory, but as a vessel for personal stories, memories, and self-expression. Use phrases like 'your narrative,' 'personal journey,' 'means of communication.'
• •Highlight Craftsmanship and Material Integrity: Subtly weave in details about the handcrafted nature, Los Angeles origin, 18k gold, and natural diamonds to reinforce quality and value without being overly technical.
• •Maintain a Sophisticated and Refined Vocabulary: Choose words that convey elegance, precision, and artistry. Avoid overly casual slang or overly embellished, flowery language. The tone should be confident yet understated.
• •Visual and Textual Cohesion: Ensure that the copy complements the minimalist, elegant, and often architectural visuals used in branding. The language should feel as considered and well-crafted as the jewelry itself.

Social Perception

High-End & Luxurious, Celebrity Approved, Artistic & Well-Designed, Investment Pieces, Trusted for Quality, For the Style-Conscious Individual

Copy Examples

• •An icon of modern heirlooms. Our signature knife-edge chain, meticulously handcrafted in 18k gold, offers a bold yet refined architecture for your personal narrative. Wear it as a singular statement or the foundation of your unique story.
• •Beyond adornment. Each Lizzie Mandler piece is an invitation to express your distinct narrative. Discover designs that resonate with your journey, crafted to last a lifetime. #LizzieMandler #FineJewelry #PersonalStory
• •At Lizzie Mandler, we believe fine jewelry is a language of personal history and future legacy. Inspired by architectural forms and the enduring beauty of 18k gold and natural diamonds, each piece is handcrafted in Los Angeles to become an intrinsic part of your world.
• •Architectural Allure: Unveil the New Collection from Lizzie Mandler.
• •Lizzie Mandler. Modern heirlooms. Timeless design. Your story, exquisitely told.