Brand Tone

Empathetic, Trustworthy, and Educational

Brand Values

• •Purity and Simplicity
• •Effectiveness and Relief
• •Authenticity and Transparency
• •Accessibility and Affordability
• •Community and Empowerment

Best Practices

• •Lead with the "Why": Always connect the product back to the founder's story and the core mission of helping people with sensitive skin. This is the brand's most powerful asset.
• •Use Empathetic Language: Start copy by acknowledging the customer's struggle (e.g., "Tired of the itch-scratch cycle?"). This shows understanding and builds an immediate connection.
• •Highlight Simplicity and Purity: Use words like "simple," "pure," "freshly made," and "only" when describing ingredients. List the key natural ingredients and their benefits clearly and concisely.
• •Focus on the Emotional Outcome: Go beyond the functional benefit. Talk about "confidence," "relief," "comfort," and the joy of "feeling good in the skin you are in."
• •Be an Educator, Not Just a Seller: Use blogs, social media posts, and emails to share valuable tips on managing eczema and sensitive skin. This reinforces the brand's position as a trusted expert and community hub.

Social Perception

Lizzie's All-natural Products is perceived as a highly credible and effective brand, especially within the eczema and sensitive skin community. Customers view it as a 'natural remedy' and a 'magic potion' that delivers on its promises. The founder's story resonates strongly, making the brand feel authentic and trustworthy. Reviewers often mention they had tried everything else without success, positioning Lizzie's as a last-resort solution that finally worked. This has cultivated a loyal customer base that appreciates the quality, natural formulation, and visible results.

Copy Examples

• •Your skin has been through enough. No more steroid creams or harsh chemicals. Just pure, plant-based relief made with understanding and care. Soothe the itch, calm the redness, and start feeling comfortable in your skin again. #EczemaRelief #NaturalSkincare #FeelGoodInYourSkin
• •Tired of hiding your skin? Our founder was, too. Discover the all-natural solutions she created to find relief and confidence. Welcome to healthier, happier skin.
• •Sleepless nights from itchy skin? Find your relief here.
• •Gently cleanse without fear of irritation. Our Unscented Body Wash is formulated with calming aloe vera and hydrating safflower oil to clean your skin while respecting its delicate moisture barrier. It’s the simple, pure wash your sensitive skin has been waiting for.
• •For you, for your baby, for anyone with sensitive skin. Our Eczema Butter is crafted with organic shea butter and colloidal oats to calm irritation naturally. Join the thousands who have finally found their 'miracle' product. Free shipping on orders over $75!