Brand Tone

Personal & Passionate, Accessible & Approachable, Curated & Sophisticated, Story-Driven & Connecting, Inspirational & Beauty-Focused

Brand Values

• •Accessibility
• •Connection
• •Curation & Quality
• •Passion for Art
• •Supporting Artists
• •Personal Service
• •Beauty & Aesthetics

Best Practices

• •Continue to infuse Liza Pruitt's personal passion and approachability into the copy. Use "I" and "we" to create a direct, personal connection, as if Liza is speaking to the customer.
• •For every artist and often for individual pieces, highlight the narrative, the inspiration, or the feeling behind the art. Make the art more than just decor; make it a conversation starter.
• •Reiterate the core message that the gallery helps individuals find art that personally resonates with them. Use language that is inclusive and demystifies art collecting.
• •While the art is high-quality and the presentation is sophisticated, the language should remain warm, inviting, and never alienating. Avoid overly academic or elitist art jargon.
• •Ensure the tone used on Instagram, Facebook, the website, emails, and any future platforms (like TikTok, if adopted) is harmonious. The voice should be recognizably "Liza Pruitt" everywhere.

Social Perception

Trusted Curator, Valuable Resource for Designers & Collectors, High-Quality Art Provider, Approachable Entry to Art Market, Innovative

Copy Examples

• •Instagram Post (New Collection): "It's here! ✨ So excited to share our latest collection, brimming with pieces that tell a story and long to find their place in your home. Each artwork was chosen with love, hoping it will be the one that speaks *your* language. Swipe to explore, and let us know which one calls to you! #LizaPruittArt #OriginalArt #ArtThatSpeaksToYou #NewCollection #HomeDecor"
• •Email Newsletter Subject: "Discover Art That Feels Like You + Meet the Artist Behind It" Body Snippet: "At Liza Pruitt, we believe art is a personal journey. This week, we're not just showcasing stunning new arrivals, but also sharing the heartfelt story of artist [Artist Name] and the inspiration that breathes life into their work. Find a piece that truly resonates. [Link to Collection]"
• •Website Homepage Banner: "Connecting You with Art You'll Love for a Lifetime. Explore our curated collection of original works from talented artists, and let us help you find the piece that tells your story."
• •Facebook Ad (Targeting Interior Designers): "Designers, find the soul of your next project. The Liza Pruitt Gallery offers a curated selection of original art and a bespoke wallpaper line to elevate your interiors. Enjoy trade benefits and personalized service. Let's collaborate! [Link to Trade Program] #InteriorDesign #ArtForDesigners #OriginalArt #WallpaperDesign #LizaPruitt"
• •Product Description (for a specific artwork): "There's a quiet energy to [Artwork Name] by [Artist Name], a piece that draws you in with its [mention a specific quality like 'dreamy colors' or 'bold strokes']. [Artist Name] shares, '[Insert a brief, personal quote from the artist about the piece if possible, or a brief interpretation of the piece's feeling].' Imagine this original work bringing its unique voice to your living room or study. Ready to listen?"