Brand Tone

Artisanal & Passionate, Elegant & Timeless, Personal & Meaningful, Nature-Inspired & Artistic, Authentic & Creative

Brand Values

• •Craftsmanship
• •Uniqueness
• •Artistic Expression
• •Quality
• •Personal Connection
• •Inspiration from Beauty

Best Practices

• •Embrace Storytelling: Weave the narrative of Liza Kosht, her inspiration (nature, art), and the handcrafted process into all communications. Every piece has a story; share it.
• •Use Evocative Language: Employ descriptive and sensory words that reflect elegance, artistry, nature, and personal meaning (e.g., "meticulous," "whisper," "radiant," "serene," "soulful").
• •Maintain Visual Consistency: Ensure photography and videography align with the brand's tone – elegant, clean, with a focus on the intricate details of the handmade pieces. Natural lighting and artistic setups can enhance this.
• •Highlight Uniqueness and Craftsmanship: Consistently emphasize that pieces are "handcrafted," "artisan-made," "unique," or "one-of-a-kind" (if applicable) to differentiate from mass-produced items.
• •Engage Authentically: When interacting with customers (comments, DMs, emails), maintain a warm, personal, and passionate tone that reflects the artisan's voice. Share the joy behind the craft.

Social Perception

High-quality, artistic, and meaningful handmade jewelry from a passionate artisan.

Copy Examples

• •Adorn Yourself with Artistry. Discover Lizakosht: Unique, handcrafted jewelry inspired by nature's soul and designed to tell your story. Each piece a whisper of elegance, made with passion.
• •Capture the delicate dance of forest leaves with our 'Woodland Whisper' necklace. Meticulously handcrafted by Liza Kosht, this sterling silver piece features [specific detail, e.g., a hand-etched leaf pendant and a moss agate gemstone], embodying the serene beauty of nature. More than an accessory, it's a personal talisman, a connection to the wild, crafted to be cherished.
• •Meet Liza Kosht, the heart and hands behind every unique jewel. Driven by a passion for art and the stories held in nature, Liza meticulously handcrafts each piece to be a meaningful expression of timeless elegance. Discover jewelry that resonates.
• •New Bloom: Unveiling Liza Kosht's Latest Handcrafted Treasures
• •From a spark of inspiration to a wearable piece of art. ✨ Watch as Liza brings the 'Ocean's Tear' earrings to life, each hammer strike and careful setting a testament to the beauty of handcrafted elegance. What story will your Lizakosht piece tell? #LizakoshtJewelry #HandmadeWithLove #ArtisanJewelry #TimelessElegance #BehindTheCraft