Brand Tone

Nurturing & Supportive, Calm & Serene, Personal & Approachable, Informative & Guiding, Authentic & Grounded

Brand Values

• •Well-being
• •Mindfulness
• •Personal Growth
• •Community
• •Authenticity
• •Nature Connection

Best Practices

• •Embrace "You" and "We": Use "you" to speak directly to the individual and "we" (or "I" if solely from Lenka) to foster a sense of personal connection and community. This reinforces the approachable and supportive tone.
• •Incorporate Sensory Language: Use words that evoke feelings of calm, peace, and grounding (e.g., "gentle," "flowing," "rooted," "radiant," "tranquil"). This aligns with the serene and nurturing values.
• •Focus on Benefits, Not Just Features: Instead of just saying "Hatha Yoga classes," explain the benefit: "Discover stability and gentle stretching in our Hatha Yoga classes, perfect for building a strong foundation and calming the mind." This highlights the value of well-being and personal growth.
• •Maintain Authenticity: Share genuine insights, personal reflections (if appropriate for the platform, e.g., a blog or personal social media post from Lenka), and real experiences. Avoid overly commercial or hype-driven language. This supports the authentic and grounded values.
• •Be Consistent Across All Channels: Whether it's the website, a Facebook post, an email, or a flyer, the tone should remain consistent. Create a simple style guide with keywords and tone descriptors to help maintain this consistency, especially if others contribute to content creation in the future.

Social Perception

Locally Respected, Personal Connection, Positive & Welcoming, Niche & Specialized

Copy Examples

• •Headline for a new workshop: "Reconnect with Your Inner Peace: Join Our Weekend Yoga Retreat."
• •Social media post about a beginner's class: "Curious about yoga? Take the first step on your journey to well-being with our gentle beginner's class. We'll guide you every breath of the way. #Liyoga #YogaForBeginners #YourPaceYourPractice"
• •Website intro text: "At Liyoga, we believe yoga is more than just poses; it's a path to a more balanced and joyful life. Discover a supportive space to explore your practice, connect with your body, and calm your mind."
• •Email newsletter subject line: "Find Your Flow: Mid-Week Inspiration from Liyoga"
• •Testimonial feature: "Maria found her calm at Liyoga: 'Lenka's classes have been a sanctuary for me. I leave feeling refreshed and more connected to myself.' Start your own story with us."