Brand Tone

Elegant, Personalized, Empowering, Trustworthy, Respectful

Brand Values

• •Quality Craftsmanship & Design
• •Personalized Service
• •Customer Satisfaction & Empowerment
• •Inclusivity (within its niche)
• •Passion for Fashion

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of Liylah's tone (Elegant, Personalized, Empowering, Trustworthy, Respectful). Provide examples of "do's and don'ts" for word choice, sentence structure, and overall messaging style. This ensures anyone creating content understands the desired voice.
• •Emphasize Storytelling & Personal Touch: Consistently weave in the story of the founder, Shirah Wealcatch, her passion for design, and the personalized approach Liylah offers. Use customer testimonials and stories (with permission) to reinforce the caring and empowering aspects of the brand.
• •Focus on "Elegant Modesty": Ensure all copy reflects both the sophistication of couture and the specific value of modest design. Avoid overly casual or slang-filled language. Use descriptive words that evoke luxury, beauty, and grace (e.g., "exquisite," "couture," "hand-selected," "figure-flattering").
• •Maintain Visual & Textual Harmony: The elegance conveyed in the copy must be mirrored in the visuals used on the website and social media. High-quality photography and a sophisticated design aesthetic will reinforce the brand tone.
• •Train & Review: Ensure anyone writing copy for Liylah (social media managers, marketers, customer service) is trained on the brand voice. Regularly review content across all platforms to check for consistency and make adjustments as needed. Engagement should always be polite, professional, and helpful, reflecting the personalized and caring values.

Social Perception

Clients perceive Liylah as a provider of beautiful, high-quality gowns with exceptional, personalized service. Customers appreciate the founder's ability to understand their style and body type, even remotely. The brand is likely perceived as a high-end or specialized rental service, focusing on modest and couture-style gowns for significant life events.

Copy Examples

• •Headline: Find Your Dream Modest Gown. Own the Moment. Body: At Liylah, we believe elegance and modesty go hand-in-hand. Discover our curated collection of couture rental gowns, designed to make you shine. Book your consultation with Shirah today. #LiylahGowns #ModestElegance #RentTheDressOwnTheNight
• •Headline: The Perfect Fit, The Perfect Night. Body: Worried about finding a gown that's both stunning and modest? Let our founder and stylist, Shirah, with over 20 years of expertise, guide you. From hand-picked fabrics to bespoke designs, experience the Liylah difference. Your unforgettable night starts here. #LiylahCustom #FigureFlattering #ModestCouture
• •Headline: Celebrate in Style. Celebrate with Liylah. Body: Bat Mitzvah? Wedding? Special Gala? Liylah offers exquisite modest gowns for every cherished occasion. Rent a masterpiece and create memories that last a lifetime. Explore our collections online. #LiylahOccasions #ModestFashion #LuxuryRental
• •Headline: From Vision to Velvet: Your Custom Gown Awaits. Body: Imagine it, and we'll create it. Our virtual custom design service brings your dream modest gown to life, delivered to your door in as little as two weeks. Experience true couture, designed just for you by Shirah Wealcatch. #AsherMaxwellByLiylah #CustomGowns #DesignerExperience
• •Headline: More Than a Dress. It's a Liylah Experience. Body: "Shirah can literally scan you for a second and know exactly which gown will fit you and flatter you." - Sara L. We're not just about gowns; we're about the confidence and joy you feel wearing them. Rent the dress, own the night. #LiylahTestimonial #PersonalStyling #FeelBeautiful