Brand Tone

Empathetic & Supportive, Professional & Expert-Led, Accessible & Straightforward, Empowering & Positive

Brand Values

• •Accessibility
• •Personalization/Tailored Care
• •Expertise & Credibility
• •Empowerment
• •Support & Understanding
• •Destigmatization

Best Practices

• •Always Lead with Empathy: Start by acknowledging the challenges and feelings associated with menopause. Use understanding and supportive language.
• •Highlight Expertise Clearly but Simply: Mention qualified pharmacists and tailored plans without overwhelming jargon. The goal is to build trust through competence, not complexity.
• •Focus on Empowerment and Positive Outcomes: Frame messages around regaining control, feeling better, and living a fuller life, rather than solely focusing on negative symptoms.
• •Maintain Accessibility in Language: Keep communication clear, straightforward, and easy to understand, mirroring the "no faff" approach to the service itself.
• •Ensure Visuals Align: Use imagery and branding that is positive, reassuring, and reflects the target demographic in an empowering way across all platforms.

Social Perception

Positive for Menopause Services, Seen as a Solution Provider, Trustworthy, Confusion Risk (Minor)

Copy Examples

• •Headline: Tired of "one-size-fits-all" menopause advice? Body: At LIVVE, our expert pharmacists create a treatment plan as unique as you are. Book your online consultation today and start feeling like yourself again. #MenopauseSupport #PersonalizedCare
• •Headline: Menopause is a journey, not a guessing game. Body: Get clear, expert guidance from LIVVE's specialist pharmacists. We're here to listen and provide tailored treatments, delivered to your door. Live an empowered life.
• •Headline: Don't let menopause symptoms control your life. Body: LIVVE offers accessible, bespoke care to help you navigate perimenopause and menopause with confidence. Quick consultations, effective treatments. It's time to LIVVE better.
• •Headline: Finally, menopause care that listens. Body: We understand. Our team of dedicated pharmacists is passionate about providing the support and tailored solutions you deserve. No faff, just effective care. #LIVVEYourWay #MenopauseRelief
• •Headline: Reclaim your energy and well-being. Body: LIVVE provides expert-led, personalized menopause treatments. From hormone assessments to ongoing support, we're with you every step. Book your consultation and embrace your next chapter.