Brand Tone

Sentimental and Emotional, Personal and Storytelling-Focused, Caring and Comforting, Gift-Oriented

Brand Values

• •Preservation of Memories
• •Emotional Connection
• •Personalization and Individuality
• •Quality and Craftsmanship
• •Comfort and Remembrance

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (sentimental, caring, personal) with examples of words to use and avoid. This ensures anyone creating content understands the desired voice.
• •Focus on "You" and "Your Story": Always frame the copy around the customer's experience, memories, and emotions. Use language that directly addresses them and their desire to preserve what's important.
• •Emphasize Emotional Benefits: Instead of just listing product features, highlight how the jewelry makes the customer *feel* – connected, comforted, reminded of love, or able to cherish a memory.
• •Use Storytelling in Captions and Descriptions: Share (with permission) or allude to the kinds of stories and memories your jewelry can represent. This makes the brand more relatable and showcases the value of the products.
• •Maintain Sensitivity, Especially with Memorial Content: When discussing memorial jewelry, use a gentle, empathetic, and respectful tone. Avoid overly commercial or upbeat language in these contexts. Ensure that messaging offers comfort and understanding.

Social Perception

LIV'S MEMORIES aims to be perceived as a thoughtful, high-quality provider of deeply personal and emotionally significant jewelry. The focus on memorial items suggests they wish to be seen as a supportive brand during times of grief. The relatively small but engaged social media following (especially on Instagram) points to a niche audience that resonates with the sentimental and personalized nature of the products.

Copy Examples

• •Product Description (Photo Projection Necklace): Keep your most treasured moment, or a beloved face, secretly hidden yet always close to your heart. Our Photo Projection Necklace isn't just jewelry; it's a whisper of a memory, a tiny universe of love you can carry with you, forever. A delicate gift that speaks volumes.
• •Instagram Post (Birth Flower Collection): Each bloom tells a story, unique and personal, just like yours. 🌸 Our Birth Flower Collection is handcrafted to celebrate you, or someone you cherish. Which flower represents your special memory? Share your story with us. #LivsMemories #BirthFlowerJewelry #PersonalizedGift #StoryInEveryPetal
• •Facebook Ad (General): Life is a collection of moments. At LIV'S MEMORIES, we help you hold onto the most precious ones. Personalized, handcrafted jewelry designed to keep your stories and loved ones near. Create your timeless keepsake today.
• •Email Subject Line (Targeting previous customers or for a memorial occasion): A Gentle Way to Remember: Honoring Their Memory with LIV'S MEMORIES
• •Website Banner (Holiday Season): This season, give more than a gift. Give a memory. Explore our handcrafted personalized jewelry and make this holiday unforgettable. LIV'S MEMORIES – Cherish Every Moment.