Brand Tone

Elegant & Sophisticated, Authentic & Passionate, Approaching & Informative

Brand Values

• •Sustainability & Eco-Consciousness
• •Quality Craftsmanship & Longevity
• •Australian Heritage
• •Personalized Service
• •Community & Purpose

Best Practices

• •Lead with the 'Why'. Always connect the product back to the brand's core values. Don't just sell a dress; sell a piece of sustainable luxury, a timeless design, or an item that supports a greater purpose.
• •Use Elevated, Sensory Language. Use descriptive words that evoke a sense of quality and comfort. Phrases like 'graceful drape,' 'soft-touch fabric,' 'meticulously crafted,' and 'effortless silhouette' reinforce the brand's sophisticated tone.
• •Champion the Founder's Story. Weave Nikki Atkinson's authentic story and passion for design and sustainability into website copy, blog posts, and social media content to maintain the brand's genuine and trustworthy voice.
• •Emphasize Investment Over Cost. Frame garments as 'wardrobe investments,' 'heirloom pieces,' or 'timeless staples' rather than just clothing items. This aligns with the value of longevity and conscious consumption.
• •Maintain a Consistent Visual and Textual Aesthetic. Ensure the elegance and natural beauty of the photography are always matched by copy that is equally sophisticated, polished, and authentic. The words and images must work together to tell the same story of refined, conscious fashion.

Social Perception

A Niche, High-End Designer; Innovative and Sustainable; Authentic and Trustworthy; Locally significant.

Copy Examples

• •Elegance that feels like a second skin. Our Liv Sienne silk-blend midi dress is designed not just to be worn, but to be lived in. Its graceful drape and timeless silhouette make it the perfect piece for any season, any occasion. Discover a new era of effortless style.
• •Tired of trends that fade? Invest in timeless elegance. The Liv Sienne collection is curated for the discerning woman who values quality, comfort, and a style that endures. Discover beautifully crafted pieces, made with passion and purpose in Australia.
• •The essence of quiet luxury, this piece is meticulously crafted from soft-touch merino wool, offering both breathtaking elegance and unparalleled comfort. The tailored fit defines the waist before cascading into a fluid skirt that moves with you. A true heirloom piece, designed to be cherished for years to come.
• •New Arrivals: Timeless Style, Sustainably Crafted
• •Liv Sienne: Where Timeless Design Meets Conscious Craftsmanship.