Brand Tone

Uplifting, Positive, Energetic, and Approachable. It's also Inspiring and Freedom-Oriented

Brand Values

• •Freedom & Authenticity: Encouraging self-expression and living without constraints.
• •Joy & Positivity: Emphasizing happiness, vibrant living, and a positive outlook.
• •Well-being & Comfort: Promoting an active, healthy lifestyle where comfort in what you wear is key.
• •Versatility: Designing clothes that can transition between different activities, from fitness to casual wear.
• •Creativity & Style: Offering unique, cheerful prints and fashionable designs.

Best Practices

• •Always Embody "Livre e Leve": Ensure every piece of copy reflects the core meaning of the brand name – freedom, lightness, ease, and joy. Use synonyms and related concepts.
• •Speak to "Her": Use a friendly, direct, and inclusive "you" (você) that resonates with the target audience. Make her feel seen, understood, and inspired.
• •Highlight Benefits & Feelings: Focus not just on product features (e.g., "soft fabric") but on how the product makes the customer *feel* (e.g., "feel the embrace of comfort," "unleash your energy").
• •Use Vibrant & Positive Language: Incorporate words that evoke energy, happiness, and vibrancy. Use emojis thoughtfully to enhance this positive and approachable tone on social media. ✨☀️💖🤸‍♀️
• •Encourage & Empower: Frame messages to inspire action, self-confidence, and the pursuit of a joyful, authentic life. Ask questions to engage the community and foster a sense of belonging.

Social Perception

fashionable and accessible brand for active and casual wear, particularly appealing to women who value comfort, style, and a vibrant lifestyle.

Copy Examples

• •Instagram Post (New Collection): Ready to move with more joy? 🤸‍♀️ Our new collection has just landed, bringing vibrant colors and the comfort you love to make every day lighter and freer! Discover your new favorite pieces and live every moment to the fullest. ✨ #LivreELève #NewCollection #LiveColorfully #FeelGoodFashion
• •Facebook Ad (Focus on Versatility): From your morning yoga session to a relaxed coffee with friends, feel Livre e Leve every step of the way! Our pieces are designed for your life, your rhythm. Versatility, style, and unbeatable comfort. Shop now and explore your freedom! 👉 [Link to Website] #LivreELèveStyle #VersatileFashion #ComfortEveryday
• •Product Description (Legging): Flow through your day with our 'Aura' Legging! Made with ultra-soft fabric that moves with you, it's perfect for that energizing workout or simply enjoying a light and carefree afternoon. The exclusive print brings an extra dose of joy, because being comfortable and stylish is feeling Livre e Leve! 💖 #BeFree #ActiveLifestyle #LivreELève
• •Email Marketing Subject Line: ☀️ Feel the lightness, embrace your freedom! Your weekly dose of Livre e Leve inspiration is here. (Body snippet): Hi [Customer Name], ready to add more color and comfort to your days? This week, we're celebrating the small joys and the big movements. Check out our latest arrivals designed to make you feel incredible, inside and out...
• •Pinterest Pin Description: Outfit inspo for a life in motion! 💃 This look is all about embracing freedom and comfort without sacrificing style. Perfect for those days when you want to feel light, beautiful, and absolutely Livre e Leve. Pin it for later! #OOTD #LivreELève #FashionInspo #ActiveChic #JoyfulStyle