Brand Tone

Eco-Conscious & Health-Aware, Informative & Transparent, Quality-Driven & Authentic, Caring & Responsible

Brand Values

• •Health Protection: Prioritizing the development of products that are safe for human health is a cornerstone.
• •Sustainability & Environmentalism: Commitment to using renewable raw materials, ensuring products are biodegradable, and operating with respect for nature throughout the product lifecycle.
• •Transparency: A firm belief in fully disclosing all ingredients to allow consumers to make informed choices.
• •High Technical Quality & Performance: Dedication to researching and developing effective, durable, and easy-to-use natural products.
• •Natural Origins: A deep-seated preference for plant-based and natural raw materials over synthetic alternatives.
• •Customer Focus: Valuing customer feedback and striving to provide solutions that meet their needs for healthy and beautiful living spaces.

Best Practices

• •Prioritize 'Health' and 'Safety': Consistently use language that highlights the non-toxic, plant-based nature of the products and their safety for families, pets, and food contact. Incorporate phrases like 'breathe easy,' 'healthy home environment,' 'child-safe,' and 'food-safe.'
• •Champion 'Natural' and 'Eco-Friendly': Always bring the conversation back to the brand's commitment to natural, renewable ingredients, biodegradability, and overall sustainability. Use visuals that reinforce a connection to nature.
• •Maintain Unwavering Transparency: Regularly remind customers about Livos's policy of full ingredient declaration. This builds trust and empowers consumers.
• •Balance 'Gentle' with 'Effective': While the products are natural and safe, ensure messaging also communicates their high quality, durability, and ability to provide excellent protection and a beautiful finish. Use terms like 'durable,' 'long-lasting,' 'superior protection,' and 'enhances natural beauty.'
• •Educate and Empower: Adopt a tone that informs and educates consumers about the benefits of natural finishes, how to use the products, and Livos's philosophy. This positions the brand as a knowledgeable and trustworthy partner in creating healthier living spaces.

Social Perception

Livos is generally perceived very positively, especially among environmentally conscious consumers and those with chemical sensitivities. It is widely regarded as a trustworthy brand for non-toxic, safe, and natural wood finishes. The brand is seen as a premium offering, and while sometimes considered more expensive than conventional finishes, customers often feel the price is justified by the health, environmental, and performance benefits.

Copy Examples

• •Headline: Breathe Easy. Finish Beautifully. Livos Natural Oils. Body: Protect your wood and your well-being with Livos. Our plant-based, non-toxic oils and finishes enhance wood's natural beauty while ensuring a healthy home environment. Discover the difference transparency makes.
• •Headline: Crafted by Nature, Perfected by Science. The Livos Promise. Body: For over 50 years, Livos has pioneered natural surface treatments. We harness the power of plants to create durable, stunning finishes that are kind to the earth and safe for your family. Full ingredient disclosure, always.
• •Headline: Your Wood's Best Friend. Your Family's Healthiest Choice. Body: Choose Livos for a vibrant, long-lasting finish that lets your wood breathe. Our eco-friendly formulas are food-safe, child-safe, and free from harmful chemicals, so you can create with confidence.
• •Headline: Sustainable Beauty That Lasts. Livos Wood Finishes. Body: Invest in the future of your home and our planet. Livos offers high-performance, natural oils made from renewable resources, designed for easy application and lasting protection. Experience quality you can trust.
• •Headline: The Art of Natural Protection. Inside and Out. Body: From cherished furniture to outdoor decks, Livos provides superior, eco-conscious protection. Our range of natural oils and paints brings out the best in wood, ensuring a beautiful, healthy, and sustainable living space.