Brand Tone

Trustworthy and Expert, Health-Conscious and Caring, Appreciative and Passionate, Encouraging and Accessible

Brand Values

• •Health and Safety
• •Sustainability and Ecological Responsibility
• •Transparency
• •Performance and Quality
• •Authenticity

Best Practices

• •Lead with "Health and Safety": Always place the non-toxic, family-safe, and eco-friendly aspects at the forefront of your messaging. This is your strongest unique selling proposition.
• •Use Evocative, Natural Language: Employ words that evoke the senses and connect to nature. Use terms like "breathe," "nourish," "natural beauty," "richness of the wood," and "tactile feel" to describe the product experience.
• •Educate, Don't Just Sell: Frame your copy as helpful advice. Explain *why* natural oils are better and *how* they work. This builds trust and positions Livos as an expert guide, not just a seller.
• •Leverage Social Proof and Results: Feature customer projects and testimonials prominently. Phrases like "achieved excellent finishes" or "my 'flagship' product" are powerful endorsements that should be woven into copy.
• •Justify the Premium Price: Address the price point indirectly by focusing on value: superior coverage/yield, long-lasting durability, and the priceless benefit of a healthy living environment. Emphasize that a little goes a long way.

Social Perception

Highly regarded among woodworkers, renovators, and health-conscious consumers as a positive, high-quality, niche, and premium brand. Perceived as the go-to for safe projects, despite a higher price point often justified by quality and coverage. Users note the importance of following application instructions carefully.

Copy Examples

• •Don't cover your beautiful wood in plastic. Livos natural oils penetrate deep to enhance grain and protect from within, leaving a durable, breathable finish that’s safe for your entire family.
• •From prep to platter, finish with confidence. Our Kunos Countertop Oil is certified food-safe, non-toxic, and heat-resistant, ensuring your kitchen is as healthy as it is beautiful. Protect your surfaces, protect your family.
• •Give your deck the defense it deserves without the harsh chemicals. ALIS Decking Oil uses the power of natural pigments and oils to shield against UV rays and moisture. It won't chip or flake, just beautifully protect. Breathe easy, live outdoors.
• •Forget toxic fumes and complicated applications. Livos oils wipe on easily, have a pleasant, natural scent, and are forgiving to apply. Get a professional-grade, eco-friendly finish on your first try.
• •For decades, woodworkers had to choose between a durable finish and a healthy home. We believe you deserve both. Discover how our plant-based oils deliver superior protection without compromising your well-being.