Brand Tone

Empowering & Supportive, Friendly & Approachable, Inspirational & Motivational, Conscious & Responsible, Chic & Stylish

Brand Values

• •Empowerment
• •Sustainability & Eco-consciousness
• •Community
• •Holistic Wellness
• •Quality & Affordability
• •Inclusivity
• •Self-Love & Body Positivity

Best Practices

• •Emphasize Empowerment and Positivity: Use uplifting language that inspires confidence and self-belief. Focus on strength, support, and celebrating every woman's journey. Avoid jargon that might alienate or intimidate.
• •Maintain a Friendly and Inclusive Voice: Address the audience directly and conversationally (e.g., "you," "we," "our #LIVLOLAFam"). Ensure messaging resonates with a diverse range of women and body types, reflecting the brand's inclusivity.
• •Highlight Sustainability Authentically: Clearly communicate the brand's eco-friendly practices (e.g., recycled materials, tree planting partnerships) without greenwashing. Be transparent and educate the audience on the positive impact of their choices.
• •Showcase Community and Connection: Integrate user-generated content, testimonials, and stories that reflect the supportive #LIVLOLAFam. Encourage interaction and make customers feel like part of a movement.
• •Balance Style with Function and Values: While showcasing the chic and fashionable aspects of the activewear, consistently tie it back to comfort, performance, and the core values of holistic wellness and empowerment. Ensure product descriptions highlight both aesthetic appeal and practical benefits.

Social Perception

Positive Customer Feedback, Reputable Homegrown Brand, Community-Oriented, Eco-Conscious, Empowering for Women

Copy Examples

• •Headline: Find Your Flow, Fuel Your Fire. Body: More than just activewear, LIVLOLA is a movement. Our sustainable, buttery-soft collections are designed to empower you through every pose, every run, every moment you choose to shine. Join the #LIVLOLAFam and discover confidence from the inside out. Call to Action: Shop Empowering Styles
• •Headline: Style That Moves With You, Values That Inspire You. Body: At LIVLOLA, we believe in activewear that not only looks and feels incredible but also does good. Crafted from recycled materials and designed for all-day comfort, our pieces support your journey and our planet. Feel the difference. Call to Action: Explore Sustainable Collections
• •Headline: Your Daily Dose of Confidence, Wrapped in Comfort. Body: From sun salutations to city strolls, LIVLOLA activewear is made for your life. Experience the perfect blend of chic design, ultimate comfort, and a supportive community cheering you on. It's time to #LivOutLoud. Call to Action: Discover Your New Favorites
• •Headline: Join the Sisterhood of Strength & Style. Body: LIVLOLA isn't just about what you wear, it's about how you feel. We're a community of empowered women lifting each other up. Our thoughtfully designed activewear is here to make you feel strong, stylish, and unstoppable. Call to Action: Become a #LIVLOLAGirl
• •Headline: Sustainable. Stylish. Strong. That’s the LIVLOLA Way. Body: Make a statement with activewear that aligns with your values. Our eco-conscious collections are built to last, helping you reduce your footprint while you chase your fitness goals. Look good, feel good, do good. Call to Action: Shop Eco-Friendly Now