Brand Tone

Elegant & Sophisticated, Nurturing & Caring, Aspirational & Uplifting, Authentic & Passionate, Calm & Serene

Brand Values

• •Quality & Craftsmanship
• •Well-being & Self-Care
• •Luxury & Elegance
• •Sustainability & Ethical Practices
• •Authenticity & Connection
• •Inclusivity & Representation

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand tone (e.g., elegant, nurturing, aspirational), including specific vocabulary to use and avoid, sentence structure preferences, and the overall feeling you want to evoke. Share this guide with anyone creating content.
• •Prioritize "Sensory" and "Emotional" Language: Since LivLoko London sells home fragrances, use descriptive words that appeal to the senses (olfactory, visual, tactile) and evoke emotions like calm, joy, comfort, and sophistication. Words like "embrace," "envelop," "serene," "uplifting," "sanctuary," and "bliss" fit well.
• •Emphasize Core Values: Weave your brand values (quality, well-being, sustainability, luxury, authenticity) into your copy naturally. For instance, mention "natural soy wax" when highlighting quality, or "eco-friendly packaging" when discussing sustainability.
• •Maintain Visual and Textual Harmony: Ensure that the tone of your copy aligns with your visual branding. The elegant and clean aesthetic of LivLoko London's visuals should be mirrored by equally refined and thoughtful language.
• •Review and Refine Regularly: Periodically review all marketing copy across different platforms (website, social media, emails) to ensure consistency with the established brand tone. Gather feedback and make adjustments as needed to keep the voice fresh and aligned with brand evolution.

Social Perception

High-Quality Products, Aesthetically Pleasing, Focus on Well-being, Trustworthy & Ethical, Support for Black-Owned Business, Niche Luxury

Copy Examples

• •Immerse yourself in the serene embrace of our [Scent Name] candle. Hand-poured with natural soy wax and infused with the finest fragrance oils, it’s more than a scent – it’s an invitation to unwind, breathe deeply, and transform your space into a sanctuary of calm. Illuminate your moments of self-care.
• •Elevate your everyday. ✨ Discover the art of fine fragrance and the gentle flicker of our luxury candles, crafted to soothe your senses and uplift your spirit. What scent helps you find your bliss? #LivLokoLondon #LuxuryHomeFragrance #SelfCareSanctuary #HandcraftedGoodness
• •Create Your Haven: Tranquility Awaits with LivLoko London
• •LivLoko London: Where Luxury Meets Serenity. Handcrafted Home Fragrances for a Life Well Lived.
• •Indulge in the luxury of choice. For a limited time, curate your personal scent journey with 15% off all reed diffusers. Bring lasting elegance and a whisper of tranquility to every room. #EthicalLuxury #ScentedSpaces