Brand Tone

Encouraging & Supportive, Informative & Health-Conscious, Clean & Wholesome, Relatable, Positive & Uplifting

Brand Values

• •Health & Wellness: Prioritizing low-carb, high-protein, high-fiber, plant-based nutrition to support various dietary needs (keto, diabetic-friendly, gluten-free).
• •Quality & Natural Ingredients: Commitment to 100% organic, non-GMO ingredients with no additives or preservatives.
• •Accessibility & Convenience: Making healthy eating easy, enjoyable, and quick to prepare without sacrificing taste.
• •Empowerment: Helping people achieve their health goals and "live their best" without drastically changing their lifestyle.
• •Taste & Enjoyment: Striving to provide healthy alternatives that are delicious and satisfying.

Best Practices

• •Always Lead with Health & Positivity: Frame communications around the benefits of healthy eating and the joy it can bring, using encouraging language like "live your best," "happy eating," and "deliciously healthy."
• •Emphasize Natural & Clean: Consistently highlight the organic, non-GMO, and minimal-ingredient nature of the products. Use words like "wholesome," "pure," "all-natural."
• •Be Inclusive and Solution-Oriented: Acknowledge the dietary challenges customers face (keto, diabetes, gluten intolerance) and position Liviva as an easy, enjoyable, and effective solution.
• •Educate Gently: Provide clear, concise information about nutritional benefits (low net carbs, high protein/fiber) without being overly technical or preachy. Focus on how these benefits translate to a better lifestyle.
• •Incorporate Relatability and Community: Share user testimonials, recipes, and the founder's story to build a connection. Foster a sense of community around shared health goals and the enjoyment of good food. Use calls to action that invite engagement.

Social Perception

Highly regarded by individuals on low-carb, keto, or diabetic diets as a superior pasta/rice alternative. Consumers recognize the effort to improve common issues with shirataki noodles (like odor and texture) by adding oat fiber. The brand is perceived as a provider of genuinely healthy, clean-label food options. Trusted for Dietary Needs.

Copy Examples

• •Headline: Miss pasta? Don't. Live it with Liviva. Body: Craving your favorite pasta dishes but committed to your low-carb lifestyle? Liviva is here to bridge the gap. Our organic, plant-based pastas and rice are high in protein, packed with fiber, and incredibly low in net carbs. Taste the joy of eating well, without the compromise. #LivivaLife #KetoPasta #HealthyEating
• •Headline: Real Ingredients. Real Delicious. Real Healthy. Body: At Liviva, we believe healthy food should be simple and satisfying. That's why our pastas are crafted from 100% organic beans, shirataki, and wholesome ingredients like oat fiber. Gluten-free, non-GMO, and perfect for your wellness goals. Fuel your body, delight your taste buds. #CleanEating #PlantBasedGoodness #Liviva
• •Headline: Your Keto & Diabetic-Friendly Pasta Solution is Here. Body: Managing blood sugar or staying in ketosis doesn't mean saying goodbye to comfort foods. Liviva offers delicious pasta and rice alternatives with minimal net carbs and high plant-based protein, so you can enjoy every bite, worry-free. Explore our range and rediscover your favorite meals! #DiabeticFriendly #LowCarbLiving #HappyEating
• •Headline: From Our Kitchen to Yours: A Healthier Way to Enjoy Meals. Body: Inspired by a personal journey to better health, Liviva was born to make nutritious eating accessible and enjoyable. Our plant-based pastas are easy to prepare, taste great with your favorite sauces, and support your vibrant lifestyle. Join the Liviva family! #HealthyLifestyle #PlantPowered #QuickMeals
• •Headline: Taste the Difference Quality Makes. (Hint: It's Delicious!) Body: Tired of rubbery, odorless low-carb pastas? Liviva’s Shirataki with Oat Fiber and our signature bean pastas offer a superior texture and taste that customers rave about. High in protein, rich in fiber, and made with love. Elevate your meals with Liviva. #LowCarbPasta #GlutenFreeVegan #FoodieFavorite