Brand Tone

devotional, supportive, and informative

Brand Values

• •Faith and Evangelization
• •Community
• •Quality and Service
• •Authenticity
• •Accessibility

Best Practices

• •Always Root Copy in Faith: Every piece of content, from product descriptions to social media posts, should connect back to the core values of faith and devotion. Use scripture, explain the symbolism of products, and speak in a way that resonates with a believer's heart.
• •Maintain a Respectful and Reverent Tone: The language should always be dignified and respectful of the religious nature of the products and the beliefs of the audience. Avoid overly casual slang or humor that could be misconstrued as disrespectful.
• •Be Informative and Supportive: Position the brand as a helpful guide. Explain the significance of different items, offer suggestions for gifts for sacraments, and create content that educates customers about their faith, as seen in the brand's blog posts.
• •Foster a Sense of Community: Use inclusive language ("our community," "fellow believers"). Encourage interaction by asking questions related to faith and prayer. Share testimonials and user-generated content to show that customers are part of a larger family of faith.
• •Ensure Visual and Textual Cohesion: The serene, clean, and inspirational aesthetic of the Instagram and website visuals should be matched by the copy. The text should be calm, inspiring, and clear, reflecting the visual brand identity to create a seamless and trustworthy experience.

Social Perception

The general perception of livingwords.in is largely positive, with customers frequently expressing satisfaction regarding product quality, selection, and prompt service. It is seen as a valuable and authentic resource for Christian products in India. While there is some minor negative feedback concerning delivery and customer service, the overall brand reputation within its target community is strong and positive.

Copy Examples

• •Hold your prayers in your hands. Our new collection of handcrafted rosaries, from classic wood to luminous pearl, is designed to deepen your devotion. Find the one that speaks to your soul and carry a tangible reminder of your faith. #LivingWords #Rosary #Prayer
• •Let His word be the art that adorns your home. This 'Steadfast Love' canvas brings the comforting promise of Lamentations 3:21-23 into your daily life. A beautiful reminder that His mercies are new every morning. Shop now and fill your home with hope. #ChristianDecor #BibleVerse #FaithAtHome
• •Plant the seeds of faith in your little one's heart. Our illustrated Children's Bibles make the timeless stories of scripture engaging and easy to understand. A perfect gift for baptisms, birthdays, or any day you want to share God's love. #KidsBible #ChristianFamily #RaisingBelievers
• •What verse is guiding you this week? Share the scripture that's been on your heart in the comments below. Let's build each other up in faith and create a space of shared inspiration. 🙏 #Community #Faith #BibleVerse
• •Equipping your parish for worship. From beautifully crafted chalices to quality vestments, livingwords.in is your trusted partner for all church supplies. We are committed to serving those who serve our communities. Explore our collection today. #ChurchSupplies #Catholic #Worship