Brand Tone

Aspirational & Positive, Informative & Educational, Relatable & Authentic, Empowering, Community-Focused

Brand Values

• •Holistic Wellness
• •Clean & Non-Toxic Living
• •Transparency
• •Sustainability
• •Authenticity
• •Empowerment
• •Accessibility & Enjoyment

Best Practices

• •Embrace Ivey's Voice (Authentic & Relatable): Write as if Ivey is speaking directly to the audience. Share personal anecdotes or insights where appropriate, mirroring her open and honest communication style. Maintain a balance of expertise and approachability.
• •Prioritize Positivity and Empowerment: Frame messages in an uplifting and encouraging way. Focus on the benefits of a clean lifestyle and empower consumers to make positive changes, rather than using fear-based tactics.
• •Educate, Don't Just Sell: While product promotion is important, ensure copy also provides genuine value through tips, insights, and educational content. This reinforces the brand as a trusted resource.
• •Maintain a Clean and Elevated Aesthetic in Language: Just as the visual branding is clean and sophisticated, the language should be clear, concise, and polished. Avoid overly casual slang unless it aligns with a specific platform's informal nature (like TikTok, used judiciously).
• •Reinforce Core Values Consistently: Weave in keywords and concepts related to holistic wellness, non-toxic living, transparency, sustainability, and authenticity across all copywriting to strengthen brand identity and attract the target audience.

Social Perception

Trusted Resource, Inspirational, High-End/Premium, Community Builder, Potential for Skepticism

Copy Examples

• •Radiate from the inside out ✨ Our founder, Ivey, handpicks every product to ensure it's not just clean, but truly nourishing. Discover the [Product Name] difference – because your wellness journey deserves the best. #LivingWithIvey #CleanBeauty #HolisticHealth
• •Tired of deciphering confusing labels? We get it. At Living with Ivey, transparency is key. This week on the blog, Ivey breaks down 5 common hidden toxins in everyday products and shares her favorite clean swaps. Empower your choices, simplify your life. Read more [Link]. #NonToxicLiving #WellnessJourney #IveysJournal
• •Living with Ivey: Your sanctuary for modern holistic wellness. We're here to make clean living accessible, enjoyable, and a beautiful part of your everyday. Explore our curated collections and join our community. #AuthenticSelfCare #SustainableLiving
• •(Visual: Ivey quickly making a healthy snack) Mom life, but make it non-toxic! 😉 My go-to energy boost between school runs and store visits? These [Snack Name] bites! Simple, clean ingredients that keep me going. What are your favorite healthy hacks? Share below! #LivingWithIvey #HealthyHabits #MomLife #NonToxicSnacks
• •Step into a world of curated wellness. 🌿 Our [City Name] boutique is more than just a store; it's a space to discover, learn, and connect with a community passionate about clean living. Come say hi and explore Ivey's favorites! [Link to Store Locator] #LivingWithIveyStore #HolisticWellnessCommunity #ShopClean