Brand Tone

Aspirational and Elegant, Minimalist and Modern, welcoming and inspiring.

Brand Values

• •Curated Elegance
• •Form and Function
• •Creating a Haven
• •Quality and Craftsmanship
• •Sustainability and Ethics

Best Practices

• •Lead with The Why: Focus on the feeling or solution rather than just the product, emphasizing the benefit of creating a personal oasis.
• •Use Evocative and Sensory Language: Employ words that appeal to a sense of calm, elegance, and harmony, such as serene, sculptural, radiant, harmonious, and understated.
• •Maintain the Curated Narrative: Consistently remind the audience that products are handpicked, selected, or curated, reinforcing the brand's value of expertly chosen, high-quality items.
• •Balance Minimalism and Luxury: Bridge the gap between simple design and high-end appeal by pairing words like minimalist with luxury, or simple with elegant.
• •Develop a Brand Lexicon: Create a list of on-brand words (e.g., Oasis, Haven, Sanctuary, Curate, Elevate, Harmony, Glow) and off-brand words to guide all writers and ensure consistency across platforms.

Social Perception

Largely positive among its customers, who praise product quality and design, often describing items as 'beautiful.' The brand lacks broad, independent visibility, making a wider public perception difficult to gauge beyond its immediate customer base.

Copy Examples

• •Define your space with light. Our new Arching Glow Floor Lamp creates a dramatic yet elegant focal point, blending seamless functionality with sculptural form. It's more than a lamp; it's a statement. Tap to illuminate your oasis.
• •Your home is your sanctuary. But does it feel like one? At Living Space Oasis, we curate decor that transforms houses into havens. Discover minimalist lighting and elegant accessories designed to bring harmony and style to your every day. Explore the collection.
• •The Asian Zen Collection: Where tranquility meets design. Discover lighting and decor inspired by the clean lines and serene spirit of minimalist Eastern aesthetics. Create your calm.
• •Subject: Inside: Designs that Breathe Life into Your Home - Hello [Name], don't just decorate curate. Explore our latest handpicked arrivals that blend timeless elegance with modern living. Find the piece that completes your room.
• •Suspended in elegance. The 'Aura' Pendant Light is crafted for those who appreciate the beauty in simplicity. Its gentle, diffused glow creates an atmosphere of warmth and intimacy, making it the perfect centerpiece for your dining area or a tranquil corner. Built with both form and function in mind, it's a daily dose of understated luxury.