Brand Tone

Expert, Passionate, Friendly, and Approachable

Brand Values

• •Quality
• •Expertise
• •Community
• •Passion
• •Customer-Centricity

Best Practices

• •Lead with Passion, Support with Expertise: Start your copy with the excitement and beauty of the hobby, then follow up with the knowledge and experience that makes livingreef.ca a trusted source.
• •Use High-Quality Visuals: Your expert and passionate tone is best conveyed through stunning photos and videos of your healthy livestock. Let the quality of your visuals speak to the quality of your products.
• •Educate, Don't Just Sell: Frame your product posts as opportunities to share knowledge. Explain the benefits of a product in the context of a healthy aquarium, not just its features.
• •Engage with Your Community: When customers ask questions, provide detailed and helpful answers. This reinforces your position as an expert and shows that you care about their success in the hobby.
• •Be Specific and Confident: Use precise language when describing your livestock and products. This demonstrates your deep knowledge and builds trust with your audience. Avoid vague or overly casual language that might undermine your expert status.

Social Perception

Livingreef.ca is perceived as a trusted source for healthy, high-quality fish and corals, with knowledgeable staff. They are a valuable local business highly regarded within the local and online aquarium community.

Copy Examples

• •Just in: this stunning Acropora is ready to be the crown jewel of your reef. With its vibrant color and intricate structure, it's a testament to the beauty of a thriving aquatic ecosystem. Our team has carefully acclimated it, ensuring it's healthy and ready for its new home. Have questions about Acropora care? Drop them in the comments below! #livingreef #saltwateraquarium #acropora #reeflife #maritimeaquatics
• •This week's shipment has us buzzing! We've just received a stunning collection of healthy and vibrant fish, including some rare finds we know you'll be excited about. We're passionate about bringing the best of the ocean to your home aquarium. Come by the store and see what's new – we're happy to share our expert tips for a smooth introduction to your tank. #newarrivals #saltwaterfish #aquariumhobby #livingreefaquariums #supportlocal
• •Elevate Your Reef. For a limited time, get 15% off all Red Sea products. With our 50+ years of combined experience, we only stock brands we trust to create a healthy and beautiful aquarium. Let us help you build the tank of your dreams. #RedSea #aquariumsale #reeftank #expertadvice #livingreef
• •Subject: The Secret to a Stable Reef? Quality Testing. Hi [Customer Name], As fellow reef enthusiasts, we know that stability is key to a vibrant aquarium. That's why we stand by the Hanna Instruments checkers for their precision and ease of use. Get accurate readings of your parameters every time, and take the guesswork out of your reef's health. Explore our full range of Hanna products and let our expertise guide you to the perfect solution for your tank. #reeftips #hannainstruments #aquariummaintenance #livingreef
• •(Video shows a staff member pointing to a coral) On-screen text: Quick Tip Tuesday! Voiceover: 'Seeing your coral's polyps extended like this is a great sign of a happy and healthy animal! It means it's comfortable in its environment and feeding well. What are your corals telling you today?' #coralcare #reeftank #aquariumtips #livingreefns