Brand Tone

aspirational, authentic, and artisanal

Brand Values

• •Sustainability and Eco-Consciousness
• •Craftsmanship and Quality
• •Timeless and Rustic Design
• •Authenticity
• •Customer-Centric Inspiration

Best Practices

• •Lead with Storytelling: Always connect the product back to its origins. Use phrases like "the story of the wood," "reclaimed from historic buildings," or "crafted by our master artisans" to add depth and value.
• •Use Sensory and Emotive Language: Write copy that allows the customer to feel the product. Use words like "warmth," "solid," "enduring," "authentic," and "inviting" to create an emotional connection.
• •Focus on "Forever" Benefits: Instead of just listing features (e.g., "solid oak"), emphasize the long-term benefits: "a table for future generations," "a timeless investment," "the last desk you'll ever need to buy."
• •Emphasize a Lived-In Feel: Promote the idea that the furniture helps create a home that is "layered and lived in", not staged. This makes the aspirational lifestyle feel more achievable and authentic.
• •Maintain a Consistent Vocabulary: Create a core list of brand keywords (e.g., Reclaimed, Bespoke, Handcrafted, Timeless, Sustainable, Authentic, Quality) and ensure they are used consistently across all platforms, from product descriptions to social media captions.

Social Perception

The public perception for brands focused on high-quality oak furniture is generally positive, centered on durability, timeless style, and helping to create a cozy, inviting, and layered home atmosphere. Customers appreciate product quality and professional service, and the brand's aesthetic aligns with popular, calming design trends like Japandi and neutral-toned interiors.

Copy Examples

• •The Heart of the Home, Reclaimed. Discover our new collection of handcrafted oak dining tables—where generations will gather.
• •Each knot, grain, and line in our reclaimed oak tells a story. This bespoke desk isn't just a piece of furniture; it's a piece of history, ready to become a part of yours. #LivingOak #HandcraftedHome #SustainableLiving #TimelessDesign
• •Built for life, not just for looks.
• •Tired of trends that fade? Invest in timeless style and sustainable craftsmanship. Our solid oak furniture is built to be loved for a lifetime. Explore the collection and bring enduring beauty to your home.
• •Experience the perfect blend of rustic charm and modern elegance. Hand-finished to celebrate the wood's natural character, this piece brings a sense of warmth and authenticity to any space.