Brand Tone

inspiring, educational, and supportive

Brand Values

• •Natural Healing
• •Quality and Purity
• •Empowerment
• •Community
• •Accessibility

Best Practices

• •Lead with "Why": Always start with the purpose behind the product. Focus on the benefits of a healthier lifestyle and how your products support that journey, rather than just listing ingredients.
• •Use Empowering Language: Employ words and phrases that inspire and uplift. Terms like "empower," "renew," "vitality," and "journey" align with the brand's core message.
• •Emphasize Purity and Origin: Consistently highlight the superior quality and natural sourcing of the ingredients. Mentioning locations like "St. Lucia" and "Himalayas" reinforces the brand's commitment to purity.
• •Foster a Sense of Community: Address your audience as part of a larger movement. Use inclusive language and encourage interaction and sharing of experiences.
• •Maintain an Educational Tone: Position the brand as a knowledgeable resource. Explain the benefits of your products in a clear and accessible way, helping customers understand the value of what you offer.

Social Perception

The public and customer perception of Living Newell appears to be highly positive, with a focus on the brand's integrity and product quality. Customers seem to trust the brand's commitment to natural and effective wellness solutions. The brand is perceived as a reliable source for high-quality Sea Moss and Shilajit. The narrative of the brand's origin during a global health crisis adds a layer of authenticity and purpose that resonates with consumers.

Copy Examples

• •Harness the Power of the Himalayas. Our Gold Grade Shilajit is sourced from the highest altitudes to bring you unparalleled purity and potency. Elevate your energy and feel the difference that nature intended.
• •Your Daily Dose of Wellness, Delivered. Living a healthy lifestyle is a journey, not a destination. With our subscription service, you'll never miss a day of nourishing your body with the finest wildcrafted Sea Moss.
• •From Nature's Lap to Your Spoon. We believe in the power of untouched nature. Our St. Lucia Sea Moss is ocean-harvested and handmade with love, ensuring you receive all the essential minerals your body craves.
• •Join the Wellness Revolution. You're not just a customer; you're part of the Living Newell community. Share your journey, learn from others, and be inspired to live your healthiest, most vibrant life.
• •The Secret to Renewed Vitality. Unlock your body's potential with nature's multivitamin. Our Sea Moss gel is packed with nutrients to support your immune system, enhance skin health, and boost your energy from within.