Brand Tone

Warm & Friendly, Inspiring & Aspirational (yet Accessible), Enthusiastic & Passionate, Helpful & Engaging

Brand Values

• •Coziness & Comfort ('Gezelligheid')
• •Uniqueness & Discovery
• •Personal Touch & Joy
• •Quality & Care
• •Customer Happiness

Best Practices

• •Embrace 'Gezelligheid': Actively use words and phrases that evoke warmth, coziness, comfort, and conviviality. Think about how the product contributes to a feeling of well-being and a pleasant atmosphere. (e.g., 'heerlijk zacht' - wonderfully soft, 'sfeervol' - atmospheric).
• •Speak Like a Friend: Use a warm, approachable, and personal tone. Address the customer directly using informal language (where culturally appropriate for the Dutch market, which 'je/jij' is). Share enthusiasm genuinely.
• •Highlight the Unique & Special: Emphasize what makes the products different – perhaps they are handcrafted, from a small designer, or have a unique story. Use words like 'ontdek' (discover), 'uniek' (unique), 'speciaal' (special), 'met zorg uitgekozen' (chosen with care).
• •Focus on the Feeling, Not Just the Function: While describing what a product is, also describe how it makes you *feel* or how it can enhance an experience (e.g., 'imagine your morning coffee in this beautiful mug,' 'create a relaxing oasis with...').
• •Maintain Visual & Verbal Harmony: Ensure the copy complements the bright, light, and inviting visual aesthetic. The words should feel as clean, stylish, and uplifting as the images. If the imagery is soft and dreamy, the copy should echo that gentleness.

Social Perception

Positive & Appealing, Trusted (within its niche), Aesthetic & Stylish, Source of Inspiration

Copy Examples

• •Instagram Post (New Product): 'Hello sunshine! ☀️ Brighten up your kitchen with our new ceramic mugs. Perfect for that first cup of coffee or a cozy evening tea. Which color is calling your name? Let us know below! 👇 #livinglovely #newarrivals #kitchenlove #cozyhome #ochtendritueel (morning ritual)'
• •Facebook Ad (General): 'Transform your house into a home you truly love. ❤️ At LivingLovely.nl, we handpick unique accessories and gifts that add warmth, style, and a touch of 'gezelligheid' to every room. Discover your new favorite find today! Shop now: [link]'
• •Product Description (e.g., for a cushion): 'Snuggle up in style! This beautifully textured cushion isn't just a feast for the eyes; it's an invitation to relax and unwind. Made with love and designed to bring instant coziness to your sofa or favorite armchair. The perfect little update to make your living room even lovelier.'
• •Email Newsletter Snippet (Seasonal): 'Spring is in the air! 🌷 It's time to refresh your space with lighter colors and joyful accents. Explore our curated Spring Collection, filled with lovely finds to welcome the new season into your home. Get inspired and make your home bloom!'
• •Website Banner (Homepage): 'Welcome to LivingLovely! Your home for unique finds, heartwarming gifts, and everything you need to create a space you adore. Dive in and discover the lovely.'