Brand Tone

Aspirational yet accessible, balancing professional architectural expertise with a personal, passionate, and inspiring voice. The language is encouraging, thoughtful, educational, conversational, engaging, and narrative-driven.

Brand Values

• •Intentional Design
• •Quality of Life over Quantity of Space
• •Accessibility of Good Design
• •Connection to Nature
• •Authenticity and Expertise

Best Practices

• •Lead with the "Why," Not Just the "What": Always connect design features back to the lifestyle benefit. Instead of saying "large windows," say "sun-drenched living spaces that connect you to the outdoors."
• •Use Aspirational and Empowering Language: Employ words like "intentional," "freedom," "thoughtful," "curated," and "harmony." Frame living smaller not as a sacrifice, but as a deliberate and empowering choice.
• •Maintain a Personal Connection: Continue to write from the perspective of the founders, Katy and Michael. Use "we" and share personal insights into the design process. This builds authenticity and trust.
• •Educate and Inspire in Every Post: Every piece of copy should offer value, whether it's a design tip, a philosophical insight into small living, or a practical detail about a floor plan. This positions the brand as a generous expert.
• •Keep it Clear and Accessible: Avoid overly technical architectural jargon. While the brand is expert-led, its tone should remain inclusive and easy to understand for someone new to the world of home design and construction.

Social Perception

The public perceives Living Large Small as a trusted and inspiring authority in the small home movement, viewed as skilled professionals and design-forward thought leaders. They are seen as a source of inspiration and a community hub for like-minded individuals interested in downsizing, minimalism, and sustainable living.

Copy Examples

• •Instagram Post Caption (Showcasing a new design): "Meet 'The Meadowview.' We designed this plan for those who crave sunlight and serenity. With a smart layout under 1,500 sq ft, every inch is crafted for connection —to nature, to family, and to a simpler way of life. Imagine your mornings here. Explore the full floor plan at the link in our bio."
• •Facebook Ad (Targeting those interested in sustainable living): "A smaller footprint doesn doesn ’t mean a smaller life. In fact, it means a larger one. More time, more freedom, and more connection to what truly matters. Our architect-designed house plans are the first step to living your version of large. Download our free guide: '5 Principles of Thoughtful Small Home Design.'"
• •Email Subject Line (For their newsletter): "Inside a Home That Lives Twice its Size"
• •Website Homepage Headline: "Stop Searching for a Bigger House. Start Designing a Better Life. Architect-designed small home plans for intentional living."
• •YouTube Video Description (For a home tour): "Join us for a tour of our 'Riverbend' project! We'll walk you through how we maximized storage, created multi-functional spaces, and designed a kitchen perfect for entertaining —all within 1,200 square feet. This is what Living Large Small is all about. You can find the stock plan for this home on our website."