Brand Tone

Nature-inspired and Tranquil, Artisanal and Appreciative, Ethical and Conscious, Warm and Personal, Sophisticated and Timeless

Brand Values

• •Connection with Nature
• •Artisan Craftsmanship & Uniqueness
• •Quality and Timelessness
• •Sustainability and Ethical Sourcing
• •Customer Focus and Well-being
• •Supporting Australian Businesses

Best Practices

• •Embrace Nature-Centric Language: Consistently use words and phrases that evoke nature, tranquility, and organic beauty (e.g., "breathe," "serene," "earthy," "living sculptures," "reconnect with nature").
• •Highlight Artisan Quality: Emphasize the "hand-made," "unique," "crafted," and "artisanal" aspects of the products to convey quality and the human touch behind them.
• •Communicate Ethical Values Subtly: Weave in mentions of "ethically sourced," "bio-degradable," or "sustainable" where appropriate, reinforcing these values without being overly preachy.
• •Maintain a Warm and Personal Voice: Especially in customer communications and "About Us" sections, reflect the "family-run" and "personalized experience" aspect. Use inviting and approachable language.
• •Focus on the "Why" - The Feeling and Benefit: Go beyond describing the product; explain the feeling or benefit it brings – "create magic," "inspire and transport," "rectify the disconnect," "create tranquility." This connects with the customer's desire for well-being and a beautiful home.

Social Perception

Customers perceive Living Green Decor very positively, valuing the aesthetics and quality of the products, often described as "gorgeous," "excellent," and "beautiful." The brand is seen as providing unique, nature-inspired pieces that enhance the home environment. They are also perceived as reliable, with good communication and delivery. The public interested in eco-conscious living, artisan goods, and biophilic design would likely view the brand favorably due to its stated mission and product characteristics.

Copy Examples

• •Headline: Bring Nature Home. Discover Tranquility. Body: In a world that never stops, find your calm. Our artisan-crafted porcelain vases, inspired by the serene beauty of the natural world, are more than just decor. They are a gentle reminder to breathe, to reconnect, and to cultivate your own peaceful sanctuary. Each unique piece is lovingly handmade to bring timeless elegance and a touch of greenness into your living space. Explore the collection and let nature nurture your home.
• •Social Media Post (with an image of a vase with plant cuttings): Caption: Create your own living sculptures. ✨ Our porcelain vases are fully glazed internally, making them perfect for hydroponically growing your favorite plant cuttings. It’s a simple, beautiful way to invite nature indoors and watch life unfurl. What are you propagating this season? #LivingGreenDecor #Hydroponics #IndoorPlants #HandmadeHome #NatureInspired
• •Product Description Snippet (for an Oceania Collection vase): Inspired by the ethereal beauty of ocean creatures, our Oceania Collection vases are meticulously handcrafted from the highest quality, bio-degradable clays. Each piece, with its earthy tones and organic form, is designed to be a timeless centerpiece, bringing a calming, natural aesthetic to your home. Fully glazed internally for your floral arrangements or water-grown plants.
• •Email Subject Line: Reconnect & Refresh: New Arrivals Inspired by Nature 🌿 Email Body Teaser: Escape the everyday and immerse yourself in the tranquility of nature-inspired design. Our new collection of handcrafted homewares has arrived, each piece thoughtfully created to bring a sense of peace and greenness to your favorite spaces. Discover unique treasures that tell a story of ethical sourcing and artisan skill.
• •About Us Snippet (for a brochure or website): At Living Green Decor, we believe your home should be a haven. As a family-run Melbourne business, we're passionate about curating unique, ethically sourced homewares that bridge the disconnect with the natural world. From stunning, artisan-made porcelain vases to timeless timber pieces, we offer rare and beautiful objects designed to inspire and transport you, helping you create a greener, more tranquil environment.