Brand Tone

Conscious and Caring, Elegant and Aspirational, Informative and Reassuring, Friendly and Approachable

Brand Values

• •Sustainability and Environmental Responsibility
• •Quality and Longevity
• •Beauty and Aesthetics
• •Conscious Consumption
• •Customer Satisfaction and Everyday Luxury

Best Practices

• •Prioritize "Sustainable Elegance": Always balance the message of environmental responsibility with the premium, aesthetic appeal of the flowers. The copy should feel both conscious and luxurious.
• •Lead with Longevity & Value: Clearly communicate the "at least 6 months" lifespan and the benefit of less frequent replacements (both environmental and economic). This is a key differentiator.
• •Use Evocative, Positive Language: Employ words that convey beauty, joy, care, and lastingness (e.g., "vibrant," "breathtaking," "cherish," "enduring," "conscious choice").
• •Maintain Transparency and Authenticity: Continue to share the brand's origin story and the "why" behind their eco-focus. Be open about the natural materials and preservation process. This builds trust.
• •Educate Gently: Inform customers about the benefits (e.g., CO2 reduction, reduced flower waste) without being preachy. The tone should be inviting and empowering, making them feel good about their choice.

Social Perception

Generally positive, with appreciation for beauty, quality, longevity, and sustainability. Perceived as a thoughtful gift option.

Copy Examples

• •Headline: Beauty That Lasts. Consciousness That Matters. Body: Introduce stunning, real flower bouquets to your home that stay vibrant for months, not days. With Living Flowers SE, you choose breathtaking elegance that’s kinder to our planet. Reduce your carbon footprint without compromising on beauty. Explore our collection. Call to Action: Discover Sustainable Beauty.
• •Headline: The Gift of Everlasting Joy (and a Healthier Earth). Body: Searching for a gift that truly keeps on giving? Our preserved flower arrangements offer at least six months of beauty, a daily reminder of your thoughtfulness. Plus, you're choosing an eco-conscious alternative to traditional flowers. Give beautifully, give responsibly. Call to Action: Send a Lasting Impression.
• •Headline: Elevate Your Space, Effortlessly and Eco-Friendly. Body: Imagine your home, always graced with stunning flowers, with no need for watering or constant replacing. Living Flowers SE brings you 100% natural, preserved bouquets that offer timeless style and a 99% smaller CO2 footprint. Luxury that aligns with your values. Call to Action: Style Your Home Sustainably.
• •Headline: Six Months of Wow. Zero Flower Waste. Body: Tired of beautiful bouquets wilting away? Our innovative preservation process keeps real flowers looking fresh and vibrant for at least half a year. It's the smart, sustainable way to enjoy the uplifting presence of flowers every day. Call to Action: Experience the Difference.
• •Headline: Real Flowers, Reimagined for a Greener Tomorrow. Body: At Living Flowers SE, we believe in beauty without compromise. Our family-founded passion for nature inspired us to create exquisite floral arrangements that last longer and tread lighter on the earth. Join us in redefining floral traditions. Call to Action: Learn Our Story & Shop Collections.