Brand Tone

Knowledgeable & Passionate, Friendly & Approachable, Professional & Trustworthy, Customer-centric & Supportive, Modern & Stylish (Très Chic), Resilient & Determined

Brand Values

• •Quality
• •Customer Experience/Satisfaction
• •Expertise & Education
• •Passion for Audio
• •Community
• •Integrity & Transparency
• •Resilience

Best Practices

• •Develop a Brand Voice Chart/Guidelines: Document the key characteristics of your brand voice (e.g., Knowledgeable, Friendly, Passionate, Professional) and provide examples of "do's and don'ts" for tone, language, and style. This should be shared with anyone creating content.
• •Understand Your Audience Deeply: Tailor the tone (while keeping the core voice consistent) to the specific platform and audience segment. For example, TikTok might be more playful, while a detailed product page is more informative and authoritative.
• •Be Authentic and Human: Let the genuine passion of the team shine through. Use "we" and personal anecdotes where appropriate (like Nat's enthusiasm for a product). Avoid overly corporate or robotic language.
• •Focus on Value and Experience, Not Just Products: While showcasing products is key, emphasize the experience they deliver – the joy of music, the thrill of cinema, the convenience of smart automation. Connect with the customer's aspirations.
• •Review and Refine Regularly: Periodically review your website copy, social media posts, and other communications to ensure they consistently reflect the desired brand tone. Gather feedback from customers and staff to identify areas for improvement.

Social Perception

Highly Trusted, Experts in the Field, Excellent Customer Service, Reliable, Community-Minded, Aspirational but Approachable

Copy Examples

• •Website Hero Banner (Knowledgeable, Passionate, Stylish): Rediscover Your Sound. At Living Entertainment, we blend passion with expertise to bring you unparalleled Hi-Fi and Home Cinema experiences. Explore our curated collection and let us help you design the audio sanctuary of your dreams. Visit our Toowoomba showroom – where sound comes alive.
• •Social Media Post - New Product Arrival (Friendly, Enthusiastic): Heads up, audio lovers! 🎶 The brand new [Product Name] has just landed at Living Entertainment, and trust us, it’s a game-changer! We've been testing it out, and the clarity is simply stunning. Nat's already earmarking one for his own setup! 😉 Swing by our Toowoomba store for a listen or check it out online (link in bio!). Got questions? We’re always here to chat! #HiFi #NewArrival #AudioPerfection
• •Blog Post Introduction - Explaining a Technical Concept (Approachable, Educational): Ever wondered what all the fuss is about with [e.g., High-Resolution Audio]? It can seem a bit techy, but at its heart, it’s all about getting closer to the music you love. In this post, we’ll break it down in simple terms, so you can understand how it can transform your listening experience. Grab a cuppa, and let's dive in!
• •Email to a Customer Post-Purchase (Customer-centric, Supportive): Hi [Customer Name], Just wanted to say a huge thank you for your recent purchase of the [Product Name] from Living Entertainment! We’re so excited for you to experience it. Remember, our support doesn’t end here. If you have any questions setting things up, or just want to share how much you’re loving your new gear, we’re only a call or email away. Happy listening! The LENC Team.
• •About Us Snippet (Passionate, Resilient, Trustworthy): We're Living Entertainment – a family-owned team of audio fanatics dedicated to bringing you the world's finest Hi-Fi and home cinema. From our early days in Lismore to our beautiful new Toowoomba showroom, our mission has remained the same: to share our passion and expertise, offering honest advice and unparalleled service. We believe everyone deserves to experience sound at its best.