Tono de Marca

Aspirational yet Accessible, Friendly and Customer-Focused, Practical and Informative, Proudly New Zealand, Confident

Valores de Marca

• •Quality
• •Affordability/Value for Money
• •Style and Design
• •Customer Satisfaction & Service
• •Durability & Functionality
• •Family-Oriented
• •Creating Enjoyable Living Spaces

Mejores Prácticas

• •Emphasize the "Kiwi Connection": Consistently use language that resonates with New Zealanders. Referencing "Kiwi lifestyles," local conditions (e.g., "harsh New Zealand sunlight"), and the brand's NZ heritage helps build rapport and trust.
• •Balance Aspiration with Accessibility: Showcase beautiful, desirable living spaces but always tie it back to affordability, value, and the idea that *everyone* can achieve a lovely home. Avoid overly exclusive or elitist language.
• •Prioritize Clarity and Helpfulness: Whether it's product descriptions, blog posts, or social media captions, provide clear, practical information. Focus on how the products solve a customer's problem or enhance their life. Use a friendly, approachable, and supportive tone.
• •Showcase Quality with Specifics: Instead of just saying "high quality," mention specific materials (like "sustainably grown Indonesian teak" or "Sunbrella fabrics"), construction details ("reinforced beams, watertight seals"), or durability aspects ("built to handle weather, wear, and years of use"). This adds credibility to the quality claims.
• •Maintain a Positive and Engaging Voice, Even When Addressing Issues: If responding to customer queries or feedback (especially on social media or review platforms), maintain a helpful, empathetic, and solution-oriented tone. This reinforces the customer-focused value even when things aren’t perfect. Use engaging questions in social media posts to encourage interaction.

Percepción Social

Positive for Outdoor Products, Good Value Proposition, Generally Good Customer Service, Areas for Improvement/Mixed Perceptions (Stock Availability, Specific Product Concerns, Trustpilot reviews), Trusted Local Business, Modern and Stylish

Ejemplos de Copy

• •Headline: Love Your Outdoors, Longer. Body: Create an outdoor sanctuary you’ll never want to leave. Our durable, stylish pergolas and furniture are designed for Kiwi living – beautiful, functional, and surprisingly affordable. Make every sunny day (and even the not-so-sunny ones) count. #LivingCultureNZ #OutdoorLiving #NZHome
• •Headline: Style That Speaks to You. Value That Makes Sense. Body: Why choose between a home you love and a budget you can stick to? At Living Culture, we bring you high-quality, on-trend furniture and homewares without the designer price tag. Your dream space is closer than you think. Explore our collections online or visit a showroom! #LivingCultureStyle #AffordableQuality #HomeInspoNZ
• •Headline: From Our Family to Yours: Pieces That Last. Body: As a New Zealand family business, we know how important home is. That’s why we’re passionate about sourcing and designing furniture that’s not just beautiful, but built to withstand Kiwi life. Quality you can trust, for memories that last. #FamilyOwnedNZ #BuiltToLast #LivingCultureHome
• •Headline: Your Weekend Project? A Stunning New Space! Body: Dreaming of a backyard makeover or a living room refresh? Our easy-to-assemble pergolas and wide range of stylish furniture make it simple. Get practical advice from our Style Journal and friendly team. Let's create something amazing, together! [Link to Style Journal/Product Page] #DIYStyle #HomeProjects #LivingCultureTips
• •Headline: Indoors. Outdoors. All Yours. Body: At Living Culture, we believe every corner of your home should be a joy. From cozy sofas for movie nights to stunning outdoor settings for summer barbies, find everything you need to live your best life, stylishly and affordably. Discover the Living Culture difference today. #NZLifestyle #HomeAndGarden #BeautifulSpaces