Brand Tone

Artistic & Passionate, Handcrafted & Authentic, Friendly & Approachable, Quality-focused, Community-Oriented

Brand Values

• •Craftsmanship
• •Artistry & Beauty
• •Functionality & Durability
• •Uniqueness
• •Tradition
• •Passion

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., artistic, passionate, friendly, authentic, quality-driven) with examples of "do's and don'ts" for wording and style. This ensures anyone writing for the brand stays consistent.
• •Always Emphasize "Handmade" and "Artistry": Use descriptive language that highlights the unique, handcrafted nature of each piece, the skill involved, and the artistic vision. Words like "handcrafted," "small-batch," "artisan," "unique glaze," "passionately made," and "functional art" reinforce these values.
• •Tell the Story: Share snippets about the inspiration behind collections, the ceramic-making process (the "why" and "how"), or the artist's connection to the craft and local traditions. This builds a personal connection and reinforces authenticity.
• •Maintain a Friendly and Approachable Dialogue: Especially on social media, use a conversational and warm tone. Ask questions, respond to comments thoughtfully, and use emojis where appropriate to convey friendliness.
• •Be Consistent Across All Channels: Ensure the tone used on the website (product descriptions, about page) aligns with the tone on Instagram, in email newsletters, and any other customer communication. Review content regularly to check for consistency.

Social Perception

The primary perception is formed through the brand's own curated online presence (website and Instagram) and its association with the Carolina Creations gallery. On Instagram, followers engage positively with the visual appeal and artistry of the ceramics. The association with Suzanne Richey, an established artist and now gallery owner, lends credibility and a perception of quality and local artistic contribution. There is no significant negative perception found. The main challenge is a relatively quiet online footprint in terms of independent reviews or widespread media mentions directly tied to the Shopify store name, with more information centered on Suzanne Richey and the physical gallery presence.

Copy Examples

• •Instagram Post (New Mug Release): "Sip your morning coffee from a piece of functional art! ☀️ Our new [Mug Name] mugs are fresh from the kiln, each one handcrafted with passion and a vibrant splash of [Color] glaze. Small batch, big heart. Find yours at livingcolorceramics.com or visit us at Carolina Creations! #LivingColorCeramics #HandmadeMug #FunctionalArt #PotteryLove #ShopSmall #NewBernNC"
• •Website Product Description (Planter): "Give your favorite plant a home as beautiful as it is! This handcrafted ceramic planter, lovingly made in our New Bern studio, features unique [describe glaze/texture, e.g., earthy tones and a subtle speckled glaze]. Perfect for adding a touch of handmade charm and vibrant life to any corner. Dimensions: [X] x [Y]. Shop now and bring Living Color into your home."
• •Email Newsletter Snippet (Studio Update): "Hello art lovers! Spring is in the air here at the Living Color Ceramics studio, and we're buzzing with new ideas and colorful creations. Suzanne has been hard at work exploring [mention a new technique or inspiration], and we can't wait to share the results with you soon. Keep an eye out for our next shop update! In the meantime, browse our current collection of handcrafted treasures."
• •Facebook/Instagram Ad (General Brand Awareness): "Tired of the ordinary? Discover Living Color Ceramics – where vibrant glazes meet traditional craftsmanship. Each piece is a unique work of art, handmade with passion by Suzanne Richey in New Bern, NC. Functional, beautiful, and made to be loved every day. Explore the collection: [Link to Website] #Ceramics #HandmadePottery #ArtisanMade #LivingColor #SupportArtists #HomeDecor"
• •"About Us" Snippet (Focus on Values): "At Living Color Ceramics, we believe in the beauty of the handmade. Suzanne Richey pours her passion for North Carolina pottery traditions into every piece, creating functional art that’s designed to be both a joy to look at and a pleasure to use. From our hands to your home, experience the vibrancy of Living Color."