Brand Tone

Caring and Empathetic, Reassuring and Trustworthy, Professional and Knowledgeable, Enabling and Empowering

Brand Values

• •Connection
• •Safety and Security
• •Independence
• •Well-being (Physical and Mental)
• •Ease of Use
• •Peace of Mind
• •Innovation

Best Practices

• •Prioritize Empathy and Understanding: Always write from a place of understanding the challenges and emotional needs of both seniors and their caregivers. Use warm, supportive language.
• •Focus on Benefits, Not Just Features: Instead of just listing what Livindi does (e.g., "activity sensors"), explain the benefit ("know your loved one is active and safe throughout the day").
• •Keep it Simple and Clear: Avoid jargon or overly technical terms, especially when describing how the product works for seniors. Clarity reinforces ease of use.
• •Reinforce Trust and Reliability: Consistently mention security, 24/7 support, and the reliability of the system to build confidence.
• •Show, Don't Just Tell, Connection: Use language and imagery that evokes the feeling of connection, family bonds, and shared moments. Highlight stories or testimonials where possible (with permission).

Social Perception

Positive Customer Experiences, Seen as a Solution for Modern Caregiving Challenges, Recognized for Comprehensive Monitoring, Valued for Addressing Senior Loneliness and Mental Health, Trusted by Professionals and Organizations

Copy Examples

• •Headline: Stay Connected, Stay Secure. Livindi brings families closer and offers peace of mind with easy-to-use technology for seniors. Body: Imagine knowing your loved one is safe and just a tap away, no matter where you are. Livindi's intuitive tablet and smart sensors provide 24/7 reassurance, effortless video calls, and vital health insights, empowering seniors to live independently and families to care with confidence.
• •Headline: More Than Monitoring, It's a Connection That Cares. Body: Livindi is designed with love, for those you love most. Our simple video calling, photo sharing, and gentle activity monitoring help seniors thrive in their own homes, while our Medicare-covered virtual therapy supports their mental well-being. Give the gift of connection and security.
• •Headline: Independence at Their Fingertips. Peace of Mind in Yours. Body: Help your aging parents maintain their cherished independence with Livindi. Our easy-to-set-up system offers everything from medication reminders and fall detection to simple ways to share family moments. Because caring for them shouldn't mean worrying constantly.
• •Headline: The Smartest Way to Show You Care, Every Day. Body: Livindi’s AI-powered platform intelligently monitors for changes in routine, offering proactive alerts to caregivers. It’s more than just technology; it’s a watchful companion that helps you provide the best care, even when you can't be there in person.
• •Headline: Bridging Distances, Building Bonds. Keep Loved Ones Safe and Engaged with Livindi. Body: Distance doesn't have to mean disconnection. Livindi’s user-friendly tablet makes video calls simple for seniors, while photo sharing keeps family memories alive. Plus, with health and activity monitoring, you'll always know they're okay.