Brand Tone

Artistic, Elegant, and Exclusive

Brand Values

• •Artistic Integrity
• •Individuality and Uniqueness
• •Italian Craftsmanship
• •Passion-Driven Creation

Best Practices

• •Prioritize "Art" in Your Language: Always frame products as works of art. Use words like "canvas," "mastery," "atelier," "hand-painted," and "creation" instead of standard fashion terms like "product," "item," or "unit."
• •Tell the Story: Every piece has a story rooted in the artist's inspiration. Use captions and descriptions to briefly share the influence behind a design (e.g., "Inspired by the gardens of Sicily," or "A nod to a love of vintage cars").
• •Maintain an Elegant & Refined Tone: Avoid slang, overly casual emojis, or aggressive sales language (e.g., "Hurry, selling fast!"). The tone should mirror the sophistication of the artwork itself.
• •Emphasize Uniqueness: Consistently use phrases like "one-of-a-kind," "unique piece," and "exclusively yours" to reinforce the value proposition and distinguish the brand from mass-market competitors.
• •Highlight Italian Craftsmanship: Regularly mention the "Italian atelier," "skilled craftsmen," and "fine materials" to anchor the brand's commitment to quality and luxury heritage in the mind of the consumer.

Social Perception

The online perception of Livia Pertile is that of a niche, luxury art-fashion brand rather than a mainstream accessory label. Customers perceive Livia Pertile primarily as an artist who extends her work to fashion, focusing on the artistic merit of the products. The brand is seen as high-quality, exclusive, and aspirational, appealing to those seeking unique, statement pieces and valuing the story behind the product.

Copy Examples

• •Not just a bag. A canvas. Each stroke is a story, each color a feeling. Carry a piece of art, uniquely yours. The Flora collection, hand-painted in our Italian atelier. #LiviaPertile #ArtInMotion #WearableArt #MadeInItaly
• •Where Fashion Becomes Fine Art. Tired of trends that fade? Invest in a timeless statement. Livia Pertile's hand-painted garments and leather bags are crafted for the individual, not the masses. Discover your unique piece of Italian artistry.
• •Art in Motion. Unique, Hand-Painted Leather Goods, Crafted in Italy.
• •The 'Cavallo' tote is more than an accessory; it is a moving masterpiece. Hand-painted on supple Italian leather, this one-of-a-kind piece captures the dynamic energy of the horse, a recurring muse in Livia's work. With its structured design and unique artistry, this bag is a testament to personal style and exquisite craftsmanship.
• •A New Collection is Born: Art from the Atelier