Brand Tone

Friendly, Trustworthy, and Enthusiastic

Brand Values

• •Sustainability
• •Quality
• •Community
• •Practicality

Best Practices

• •Speak from a place of shared experience: Use "we" and "us" to create a sense of community and shared journey with your audience. Frame your copy from the perspective of a fellow parent who understands the challenges and joys of raising children.
• •Keep it positive and encouraging: The transition to cloth nappies can be intimidating for some. Use uplifting and reassuring language to build confidence in your customers. Focus on the benefits and the positive impact they are making.
• •Be genuinely helpful: Provide practical tips, washing guides, and clear instructions. Your copy should not just sell a product but also serve as a valuable resource for your community. This builds trust and loyalty.
• •Embrace the "cute" factor: Your products are for babies, so don't shy away from using endearing and affectionate language. Words like "little one," "cuddles," and "adorable" align with the brand's aesthetic and the emotional connection customers have with their children.
• •Engage in conversation: Ask questions in your social media captions and respond to comments and messages in a timely and friendly manner. This reinforces your approachable and community-oriented brand values.

Social Perception

Niche, Respected, and Community-Oriented

Copy Examples

• •Spills? Leaks? Meet your match! 😉 Our new [Design Name] cloth nappy isn't just adorable – it's a fortress of fluff! Keep your little one dry, comfy, and oh-so-cute. #LiviBaby #ClothNappies #SustainableParenting
• •Ready to make the switch to cloth? We've made it simple. Our starter kit has everything you need to begin your eco-friendly journey with confidence. Less waste, more cuddles. Shop now.
• •Your nesting checklist just got an upgrade. Discover the joy of soft, sustainable, and stylish cloth nappies from Livi. Gentle on your baby's skin and the planet. Get 10% off your first order and start your journey with us.
• •Tired of endless diaper runs? 💸 Invest in a solution that's kind to your wallet and the world. Livi cloth nappies are designed to grow with your baby, saving you money from day one. See how much you can save! [Link to blog post/calculator]
• •We LOVE seeing your little ones in their Livi gear! ❤️ Look at this cutie rocking our [Design Name] nappy. Thanks for sharing, [Username]! Tag us in your photos for a chance to be featured. #LiviFamily #MyCutenessLivi