Brand Tone

Inclusive and Empowering, Authentic and Relatable, Community-Focused and Engaging, Educational and Solution-Oriented, Confident and Bold

Brand Values

• •Inclusivity and Representation
• •Community
• •Authenticity
• •Clean Beauty and Purposeful Formulas
• •Empowerment
• •Redefining Beauty Standards

Best Practices

• •Always Lead with Inclusivity: Ensure language consistently reflects the "all tints" philosophy. Use phrases that embrace diversity and avoid exclusionary terms.
• •Embody the Founder's Voice (Authentic & Relatable): Keep the tone warm, approachable, and genuine, as if Deepica Mutyala herself is speaking. Share stories and connect on a personal level.
• •Foster Community Dialogue: Use questions, polls, and user-generated content prompts to maintain an engaging, two-way conversation with the audience. Make them feel heard and part of the brand's journey.
• •Highlight "Clean" and "Purposeful": Consistently mention the clean, vegan, cruelty-free aspects and the skin-loving ingredients in product descriptions, reinforcing the quality and care behind the formulations.
• •Reinforce the "It Feels Good To Be Seen" Mission: Weave this core message and the brand's origin story into various communications to remind the audience of Live Tinted's purpose beyond just selling products.

Social Perception

Positive and Celebrated for Inclusivity, Strong Community Connection, Effective Products, Authentic and Mission-Driven, Growing and Influential

Copy Examples

• •Headline (Website/Social): "Your Hue, Celebrated. Beauty for Every Shade In Between."
• •Product Description (Huestick): "More than a color corrector, it's a confidence boost. Our award-winning Huestick is designed with your unique tint in mind – to conceal, brighten, and blush, effortlessly. Clean ingredients, real results, for the real you."
• •Social Media Post (Community Focus): "We see you, #TintFam! ✨ So much of what we do is inspired by YOUR stories and needs. What beauty concern do you want to see Live Tinted tackle next? Share in the comments below! #LiveTinted #ItFeelsGoodToBeSeen #CommunityLove"
• •Email Subject Line (New Product Launch): "Finally! A [Product Type] That Truly Gets You. Meet the new [Product Name]..."
• •Brand Story Snippet (About Us Page): "Born from a viral video and a shared feeling of being overlooked, Live Tinted isn't just makeup – it's a movement. We're here to change the narrative, one Huestick at a time, ensuring everyone can live their tint, beautifully and unapologetically."